Selling DARK PHOENIX

My latest marketing recap at The Hollywood Reporter is for Dark Phoenix, the latest – and last – entry in Fox’s X-Men franchise.

Thus the stage is set for what’s hoped is a more faithful adaptation. Or it would have been, but right now Dark Phoenix sits at just 23 percent on review aggregator Rotten Tomatoes and at a mediocre 44 on Metacritic. The movie’s marketing has emphasized Jean’s evolution from powerful telekinetic to the host of an unbelievably powerful cosmic force. It also has made it clear to the audience an ending to the story awaits them in theaters this weekend.

You can read the whole thing here.