My latest marketing recap at The Hollywood Reporter covers the campaign for the Springsteen-inspired Blinded By The Light. The marketing for the movie — named after an early Springsteen song — has taken full advantage of The Boss’s position as the story’s inciting incident to create a campaign celebrating the freedom of inspiration. You can…… Continue reading Selling Blinded By The Light
Category: Marketing Recap
Selling The Art of Racing in The Rain
My latest post at The Hollywood Reporter is a recap of the marketing for The Art of Racing in The Rain. Disney’s campaign for the movie, which it inherited from Fox 2000, has used all the conventions common on talking dog movies to sell a feel good alternative in a period between super hero adventures…… Continue reading Selling The Art of Racing in The Rain
Selling Hobbs and Shaw
My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Fast and Furious Presents: Hobbs and Shaw. The $65 million opening weekend estimated by early tracking would be the lowest for the franchise since 2009’s Fast and Furious, but with the caveat that this is a spinoff entry in…… Continue reading Selling Hobbs and Shaw
Selling Once Upon A Time…In Hollywood
My latest post for The Hollywood Reporter is a recap of the marketing campaign for Quentin Tarantino’s latest opus, Once Upon A Time…In Hollywood. The star-powered promotional campaign recreates an industry era where foundational shifts were underway as major events like the Manson Family murders were leading to a loss of innocence. This mix of…… Continue reading Selling Once Upon A Time…In Hollywood
Selling The Lion King
My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Lion King, one that was aided by the fact I was able to interview Disney’s President of Marketing to get background information on the effort. A strategically timed “pulsed” campaign by the studio aligned its promotional beats with big…… Continue reading Selling The Lion King
Selling Stuber
My latest column at The Hollywood Reporter recaps the marketing campaign for the buddy comedy Stuber. The studio has run a campaign that counts on both Bautista and Nanjiani being popular, attention-grabbing stars and that audiences are ready for a return of the buddy comedy genre that was so popular in the 80s. Tracking estimates…… Continue reading Selling Stuber
Selling Spider-Man: Far From Home
My latest marketing recap column at The Hollywood Reporter covers the campaign for Spider-Man: Far From Home. Sony and Marvel Studios are pushing Spider-Man: Far From Home as essential viewing for the post-Avengers: Endgame storyline. The movie arrives with tracking estimates predicting a $150 million opening weekend and a 90 percent “Fresh” rating on Rotten…… Continue reading Selling Spider-Man: Far From Home
Selling Yesterday
My latest post for The Hollywood Reporter is a recap of the marketing campaign for Yesterday, the Beatles tribute movie from director Danny Boyle. Working Title/Universal have run a campaign that’s heavy on the songs moviegoers have heard all their lives while also focusing on the drama caused by incredible success. And the studio decided…… Continue reading Selling Yesterday
Selling Toy Story 4
My latest marketing recap for The Hollywood Reporter covers DisneyPixar’s campaign for Toy Story 4. Disney’s marketing campaign has hit all the beats that viewers expect, but has gone light on story details as it seeks to sell audiences on the return of characters they’ve loved for over two decades. You can read the whole…… Continue reading Selling Toy Story 4
Selling Men In Black – International
My latest post for The Hollywood Reporter is a recap of the marketing campaign mounted by Sony Pictures for Men In Black: International. Sony’s campaign for Men In Black: International features the same slick technology and humor the franchise is known for. A $30 million stateside opening weekend tracking estimate (which would mark a franchise…… Continue reading Selling Men In Black – International
