Selling Dumbo

My latest post at The Hollywood Reporter is a recap of the marketing for Dumbo.

The marketing has touted how grand the scale of the story is and how singular the director’s creative vision was to bring it to life.
Disney, fresh from finalizing its acquisition of Fox, brings Dumbo to theaters this week. The latest in the studio’s ongoing series of live action remakes of its animated classics, the movie stars Colin Farell, Eva Green, Danny DeVito and Michael Keaton under the direction of Tim Burton.

via Live-Action ‘Dumbo’ Hopes Nostalgia (And Tim Burton) Will Bring In Moviegoers | Hollywood Reporter