The Marriage of Colleges and Social Media Influencers Is Bad News

Last week a lot of people’s cages were rattled when it was revealed dozens of the nation’s wealthiest individuals had paid outrageous sums to consultants…

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Marketing Is Partly Fixing Non-Existent Problems

One of the hallmarks of the first era of PR blogging was that everyone was a problem fixer. Any time a company made the slightest…

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Content Marketing Insights: Developing a Program Framework – General Principles

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…

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No, Ethics Have Been Around For A While Now

Of all the various issues raised by the dueling documentaries - one on Hulu, one on Netflix - recounting the events of Fyre Festival, one…

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Everyone Is Competing Against Everyone, Just Like Everyone Else

The only thing surprising about the comments made by Netflix in its shareholder report about how it’s competing against Fortnite more than it is HBO…

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“Brand Safe” Has Never Been a Thing

Last week AT&T made headlines when it was revealed it would once more be advertising on YouTube, something it hadn’t done in two years after…

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Take the Pressure Off Social Responses

More terrible data pushing the terrible notion that brands engaging in marketing efforts via social media should feel the need to respond to each and…

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Content Marketing Programs Require More Than Three Steps to Develop

Over the course of the last several years there have been countless blog posts, videos and other material shared by various experts (both real and…

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AR is the New QR

Walmart, according to Sarah Perez at TechCrunch, has begun adding AR to its in-store experience, with tags on select items that add price and other…

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Let’s Not Beat Up on Bad Ideas

I’ve been saving stories about a couple notable marketing missteps for a few days now, wondering what, if anything I should write about them. In…

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