The Marriage of Colleges and Social Media Influencers Is Bad News

Last week a lot of people’s cages were rattled when it was revealed dozens of the nation’s wealthiest individuals had paid outrageous sums to consultants and others who would help their kids get into the most elite colleges and universities around. The situation starkly revealed the disconnect between the ideal - that an education is … Continue reading The Marriage of Colleges and Social Media Influencers Is Bad News

Marketing Is Partly Fixing Non-Existent Problems

One of the hallmarks of the first era of PR blogging was that everyone was a problem fixer. Any time a company made the slightest misstep and experienced any kind of blowback from its behavior there were a dozen experts right there to identify what went wrong and share their solutions to the reading public, … Continue reading Marketing Is Partly Fixing Non-Existent Problems

Content Marketing Insights: Developing a Program Framework – General Principles

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. When you, your team and whatever other stakeholders are laying the groundwork for … Continue reading Content Marketing Insights: Developing a Program Framework – General Principles

No, Ethics Have Been Around For A While Now

Of all the various issues raised by the dueling documentaries - one on Hulu, one on Netflix - recounting the events of Fyre Festival, one of the most pervasive has been the actions of Jerry Media, a creative agency hired by the founders of Fyre to promote the event online. The agency, which produced the … Continue reading No, Ethics Have Been Around For A While Now

Everyone Is Competing Against Everyone, Just Like Everyone Else

The only thing surprising about the comments made by Netflix in its shareholder report about how it’s competing against Fortnite more than it is HBO is how surprised so many people were. That level of surprise and bewilderment seems indicative of how companies are viewed almost solely within the silos of their industries, assumed to … Continue reading Everyone Is Competing Against Everyone, Just Like Everyone Else

“Brand Safe” Has Never Been a Thing

Last week AT&T made headlines when it was revealed it would once more be advertising on YouTube, something it hadn’t done in two years after discovering to its great dismay and shock that those ads might be appearing alongside offensive - or at least questionable - material. The company had decided that YouTube had addressed … Continue reading “Brand Safe” Has Never Been a Thing

Take the Pressure Off Social Responses

More terrible data pushing the terrible notion that brands engaging in marketing efforts via social media should feel the need to respond to each and every comment directed at them. This time it comes via a survey of U.S. adults, gauging what they feel is an appropriate response rate. Unsurprisingly, most people feel such responses … Continue reading Take the Pressure Off Social Responses

Content Marketing Programs Require More Than Three Steps to Develop

Over the course of the last several years there have been countless blog posts, videos and other material shared by various experts (both real and otherwise) on how to effectively create and and manage an online content marketing program. Just recently there was a post that crossed my RSS feed that boiled developing such a … Continue reading Content Marketing Programs Require More Than Three Steps to Develop

AR is the New QR

Walmart, according to Sarah Perez at TechCrunch, has begun adding AR to its in-store experience, with tags on select items that add price and other details to shoppers using the story’s mobile app. If that sounds familiar, it’s because it’s only a slight variation on what was promised years ago when companies and marketers were … Continue reading AR is the New QR

Let’s Not Beat Up on Bad Ideas

I’ve been saving stories about a couple notable marketing missteps for a few days now, wondering what, if anything I should write about them. In quick succession, Marvel both announced and then ended a promotional partnership with Northrop Grumman, drawing criticism for working with a military contractor. At about the same time, McDonald’s came under … Continue reading Let’s Not Beat Up on Bad Ideas