Take the Pressure Off Social Responses

More terrible data pushing the terrible notion that brands engaging in marketing efforts via social media should feel the need to respond to each and…

Continue reading → Take the Pressure Off Social Responses

Content Marketing Programs Require More Than Three Steps to Develop

Over the course of the last several years there have been countless blog posts, videos and other material shared by various experts (both real and…

Continue reading → Content Marketing Programs Require More Than Three Steps to Develop

Social Media, Parenting and Privacy

The internet has been aflutter in recent days over the story of a blogger and her children. The woman in question has been writing about…

Continue reading → Social Media, Parenting and Privacy

Use Every Platform (That Makes Sense)

The first teaser trailer for the updated, photo-realistically animated version of The Lion King isn’t great. It’s a shot-for-shot remake of a scene from the…

Continue reading → Use Every Platform (That Makes Sense)

I Have These Skills..So Where Are the Jobs?

There’s a lot of interesting information in LinkedIn’s most recent hiring report for the Chicago area, including how the city primarily draws talent from only…

Continue reading → I Have These Skills..So Where Are the Jobs?

How and When Your Content Marketing Is Delivered Impacts How It’s Receieved

How content marketing is received depends greatly on factors outside of the control of the marketers.

Study: Fortune 500 Gets Blogging Again

The University of Massachusetts Dartmouth Center for Marketing Research has released its latest analysis of social media usage in the marketing efforts of companies on…

Continue reading → Study: Fortune 500 Gets Blogging Again