Over the course of the last several years there have been countless blog posts, videos and other material shared by… Read more Content Marketing Programs Require More Than Three Steps to Develop
There’s never been a time when content marketing wasn’t a part of search engine optimization.
As has often been the case on a number of different topics, I can’t help but read this story about… Read more Remember To Focus on Function, Not Form With Branded Content
Reading this piece about what it’s like to work in one of the many branded content studios that now operate… Read more Branded Content Isn’t New. Who’s Producing It Is.
The other day I had a conversation with someone who was interested in hiring me for a freelance gig. He’d… Read more My History of Live Event Blogging and Social Media Coverage
A couple weeks ago I shared the template for an editorial calendar that’s served me well, in various incarnations, over… Read more Creating a Content Program’s Audience Matrix
Media Look past the headline about how a Sinclair-dominated media world is worrisome to liberals (Sinclair has a well-documented conservative/libertarian… Read more Quick Takes: Content Marketing and Media News for 1/9/18
Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a… Read more Quick Takes: Content Marketing and Media News for 12/21/17
Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a… Read more Quick Takes: Content Marketing and Media News for 12/19/17
In my latest Adweek column I offered a few reasons why I felt there were ethical lines being crossed when… Read more More on the Paid Promotion of Earned Media