Branded Content Isn’t New. Who’s Producing It Is.

Reading this piece about what it’s like to work in one of the many branded content studios that now operate within and alongside the editorial…

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My History of Live Event Blogging and Social Media Coverage

The other day I had a conversation with someone who was interested in hiring me for a freelance gig. He’d reached out and we’d traded…

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Creating a Content Program’s Audience Matrix

A couple weeks ago I shared the template for an editorial calendar that’s served me well, in various incarnations, over the last seven or eight…

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Quick Takes: Content Marketing and Media News for 1/9/18

Media Look past the headline about how a Sinclair-dominated media world is worrisome to liberals (Sinclair has a well-documented conservative/libertarian POV it imposes across its…

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Quick Takes: Content Marketing and Media News for 12/21/17

Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have…

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Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still…

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More on the Paid Promotion of Earned Media

In my latest Adweek column I offered a few reasons why I felt there were ethical lines being crossed when companies choose to use earned…

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“Someone Else Wrote My Tweets”

That’s more or less the logic and argument being put forth by the president over the last few days in response to one update that…

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Study: Social Media and Life Milestones

A new report from Sprout Social provides an interesting insight for brand social media managers: Pay attention to the milestones and other life moments people…

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Study: Fortune 500 Gets Blogging Again

The University of Massachusetts Dartmouth Center for Marketing Research has released its latest analysis of social media usage in the marketing efforts of companies on…

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