Remember To Focus on Function, Not Form With Branded Content

As has often been the case on a number of different topics, I can’t help but read this story about how branded podcasts have taken off and really resonated with listeners and not think that the content industry continues to suffer from a terminal case of platform myopia. Branded podcasts, it seems, are the new… Read More

Branded Content Isn’t New. Who’s Producing It Is.

Reading this piece about what it’s like to work in one of the many branded content studios that now operate within and alongside the editorial teams at various publishers and media companies, I spent a lot of time scratching my head. What’s described in that “day in the life” profile sounds a lot – a… Read More

My History of Live Event Blogging and Social Media Coverage

The other day I had a conversation with someone who was interested in hiring me for a freelance gig. He’d reached out and we’d traded a few messages when he asked something along the lines of the following: So, do you have any experience with live-blogging? Yeah…you could say that. “Live-blogging,” for those of you… Read More

Creating a Content Program’s Audience Matrix

A couple weeks ago I shared the template for an editorial calendar that’s served me well, in various incarnations, over the last seven or eight years of content program management. It’s a flexible format that can be adjusted to meet a program’s specific needs and I like it more than anything else I’ve found, so… Read More

Quick Takes: Content Marketing and Media News for 1/9/18

Media Look past the headline about how a Sinclair-dominated media world is worrisome to liberals (Sinclair has a well-documented conservative/libertarian POV it imposes across its properties) and think about how one company reaching 72% of U.S. households is bad regardless of political affiliation. If you enjoy reading Variety, Deadline and other Penske Media-owned websites, the… Read More

Quick Takes: Content Marketing and Media News for 12/21/17

Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have to think between this, Cheddar and a few other video shows Twitter will eventually break out some sort of separate channel akin to Snapchat’s Discover to get more attention. Penske… Read More

Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still playing as fast and loose as it did in the late 90s, regardless of the changing social scene in the rest of the world. That kind of mindset, where tech… Read More

More on the Paid Promotion of Earned Media

In my latest Adweek column I offered a few reasons why I felt there were ethical lines being crossed when companies choose to use earned media stories in paid media ads. Over the course of a couple conversations it’s become clear I’ve touched a nerve and so I wanted to offer some expanded thoughts on… Read More

“Someone Else Wrote My Tweets”

That’s more or less the logic and argument being put forth by the president over the last few days in response to one update that seemed to acknowledge he intentionally engaged in obstruction of justice. It’s a common excuse, one that’s given by any company or brand when a Twitter or Facebook or Instagram post… Read More