Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read

This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still playing as fast and loose as it did in the late 90s, regardless of the changing social scene in the rest of the world. That kind of mindset, where tech founders still see themselves as disruptive geniuses, is just as dangerous as the monetary one that burst in 2001, but with the added potential to take down vast chunks of society when it pops because it has completely cut out an entire culture.

Media

A new report says the number of Netflix subscribers is now equal to the number of pay TV subscribers, something that can’t be good news for those companies but which explains why they want net neutrality dead. The only way they can compete is to eliminate competition.

Leaked information shows Mashable was in really bad shape before Ziff Davis bought it at what was seen as a steep discount recently. What’s interesting is that ZD says it will focus on SEO to help turn the site around. Weren’t we all told that social optimization was the key to success like just yesterday? Was that not true?

The latest in a series of articles and profiles over the last year or so claiming the cassette tape is making a comeback. I remain skeptical this is anything but a niche trend, but you never know.

While release dates are still largely unknown, Apple has picked up its third original series, showing its using its horde of cash to compete with Netflix and Amazon.

Social Media

There’s apparently a major problem at Periscope with creeps of indeterminate age and gender (so probably dudes of all ages) asking young girls to do sexually explicit things. That’s just the kind of behavior and unaddressed issue that’s not going to help the app win over new users much less build in any monetization model, particularly not as other services work to at least appear to be fighting that kind of problem.

A couple new features have been introduced by Facebook in the last few days. One lets you “snooze” updates from a person, Page or group for 30 days to take a break from whatever’s annoying you. The other is a new set of tools to address and prevent harassment, including facial recognition that will let you know when a photo of you have been posted even if you aren’t tagged. Putting aside how creepy that is and the myriad of potential uses for unwanted surveillance and tracking that allows for…no, I can’t get past that.

Facebook also announced the News Feed will begin downgrading “engagement bait” posts that have never been a good idea in terms of content strategy and now are officially so. That probably won’t help that the majority of what people see in their News Feed isn’t news of any kind, a finding that’s particularly disturbing given the huge number of people who identify it as their primary news source.

In a bid to woo more creators by offering them money, Musical.ly, the popular lip-synching app, has created a $50 million fund that could used for scholarships and other incentives that all come back to using the app more.

The “context cards” tested by Snapchat to add AR-like informational overlays to locations containing reviews and comments from friends have begun rolling out to users.

Twitter has begun cracking down on and deleting obvious alt-right and neo-nazi accounts, setting off the expected reactions from those groups. Hopefully this is just the first step in making the network a nicer place to converse and share news and opinions.

Good news for Snapchat that it’s still super-popular among U.S. teens, who view it as the single most important social app in their lives. The problem then is that they’re the only group that has the opinion, with literally everyone else not grasping how to use it or what it does, which is why parent company Snap has experienced issues with both user and revenue growth of late.

Content Marketing

Some interesting insights here from the Wendy’s AMA where the social media team talked about managing their sassy brand account. Of note particularly are the comments about how the voice was developed and has evolved as well as what kind of approvals are or aren’t needed.

A new study shows that corporate blogging is still an essential part of content strategy, one that produces results beyond just “engagement” assuming you put some attention and effort behind it.

Technology

All that talk around net neutrality that focused on how repealing it would foster competition runs in stark contrast to how it seems conservative groups don’t like any sort of competition when it comes to laying broadband fiber. Efforts around the country to stifle public-sector investment and infrastructure show the truth that it’s always just been about protecting certain businesses, not any initiative that will provide the best consumer option.

A bunch of new mobile apps that include not just news but chat functionality and thread moderation have been introduced by reddit, which hopes those will help it stay sticky among mobile users.

Want even more recommendations? Check out my Pocket Shared Items.

 

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

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