That's the question that's being asked by many people and which I've been mulling since reading it posed as part of a general Star Wars news roundup on Wired. After all, as the story says, we're just over a year away from its release and at this point in The Force Awakens' marketing cycle things … Continue reading When Will We See a Star Wars: Episode VIII Trailer?
My latest checks in on the Rogue One campaign and covers some of the unique challenges Disney/Lucasfilm are facing as it ramps up its first non-Saga theatrical outing: Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at … Continue reading The Rogue One Campaign To Date
Before the Star Wars Expanded Universe was really a thing - which to my reckoning means before the publication of Heir to the Empire in 1991 - there were only a few stories here and there that allowed fans like myself to enjoy the continued adventures of Han, Luke, Leia and the rest of the … Continue reading Remembering a Mission to Ord Mantell
The internet has rightfully been outraged in the last several weeks over the lack of Star Wars: The Force Awakens toys featuring Rey. It’s not a spoiler to say she is the star of the movie and the main character who drives much of the action forward. So the fact that she wasn’t part of … Continue reading #WheresRey Was a Comms and Messaging Issue
Star Wars: The Force Awakens IMAX has been offering a series of exclusive posters to people buying tickets for those screenings. The Martian The much-discussed “VR Experience” based on the movie, which puts the user in the place of stranded astronaut Mark Watney, debuted at CES.
One of the common comments about Star Wars: The Force Awakens is that it “ignores the Prequels.” This is meant as a compliment to TFA, the implication being that it’s jettisoning all the elements of the Prequels that many people didn’t care for and sticking more closely to the look, feel and story elements of … Continue reading It’s Not Surprising The Force Awakens Doesn’t Reference the Prequels
Spotlight The CEO of The Boston Globe has been using the trailer to Spotlight in his presentations to advertisers to underscore the impact of the Globe’s reporting. Star Wars: The Force Awakens Just days after release, almost immediately after opening weekend, a TV spot touting critical praise was released The movie certainly doesn’t have a … Continue reading Picking Up The Spare: Spotlight, Star Wars: The Force Awakens
At the end of my column on the movie's marketing I wrote: When the movie was announced in 2012 my initial reaction was “Ehh…I don’t know if I have it in me to get excited over another Star Wars movie.” That has, to put it mildly, changed pretty drastically. I’m all on board for this … Continue reading After The Campaign: Star Wars: The Force Awakens
New from me on PNConnect. Because I haven't written about Star Wars enough: Even four years ago it was probably a month between the release of an official trailer for some highly-anticipated movie and the first notable fan version popping on YouTube. Sometimes that was a LEGO-ized video. Sometimes it was a “sweded” version, with … Continue reading The Force Awakens Fan-Generated Content
Star Wars: The Force Awakens Just a couple days before release Google released “Lightsaber Escape” a very cool game that turned your smartphone into a lightsaber hilt that you then controlled on your computer screen, assuming you also use Chrome. AdAge counts down the promotional partners ads that got the highest video engagement, a list … Continue reading Picking Up The Spare: Star Wars: The Force Awakens and Sisters