- The CEO of The Boston Globe has been using the trailer to Spotlight in his presentations to advertisers to underscore the impact of the Globe’s reporting.
Star Wars: The Force Awakens
- Just days after release, almost immediately after opening weekend, a TV spot touting critical praise was released
- The movie certainly doesn’t have a word-of-mouth problem, as research shows just 1% of tweets about the movie were negative just after release. 29% were neutral but many of those were about something like box office performance or other related topics, not about the value of the film itself.
- Adweek covers more of the brand partnership activations right around the time of the movie’s release.