Everyone needs some time off now and again. Social media influencers, it seems, are increasingly deciding to log off for a bit, burnt out by the time and effort needed to keep up with the schedules they’ve established for publishing new material. They know that doing so is filled with risks, as whatever success they’ve … Continue reading Creators to Social Media Platforms: We Were On A Break!
As has often been the case on a number of different topics, I can’t help but read this story about how branded podcasts have taken off and really resonated with listeners and not think that the content industry continues to suffer from a terminal case of platform myopia. Branded podcasts, it seems, are the new … Continue reading Remember To Focus on Function, Not Form With Branded Content
Record labels, according to this story at Billboard, have discovered that podcasts are an effective way to market and promote the artists they’ve signed. Those labels have realized they have access to scads of talent and don’t have to worry about copyright claims over music usage and so are hoping to tap into the substantial … Continue reading It’s About More Than Just Podcasts
One in Four Influencers Asked Not to Disclose Paid Promotion (AdAge, 8/10/16) Well that's just a bad idea. This isn't just best practice - and it has been since the days of "blog outreach" back in 2005 - it's a federal regulation. Agencies who are asking the people they work with to not disclose a … Continue reading Influencers, Podcasting, SimpleNote and More: Quick Takes for 8/12/16
New from me on Voce: But now it’s media brands who are vying for the attention that’s been focused to date on individual shows. Sure, This American Life and others have been big for a long while now. But the democratic nature of podcasting means that individuals with no access to significant production budgets are … Continue reading Podcasts; They’re So Hot Right Now
Last week a report was released showing the extent to which reporters and traditional journalists felt their field was being impacted by bloggers, citizen journalists and other new media creators. According to the survey that formed the report, 74 percent of journalists say new media outlets have "very" or "somewhat" effect on the speed of … Continue reading Journalism 2.somethingoranothernow
The tech, blog and vlog worlds have been turned upside down today with news that Amanda Congdon is leaving RocketBoom. The news was apparently broken this morning by Congdon herself who left a video post on her own blog explaining that, in her words, her partner in RB Andrew Baron simply didn't want to be … Continue reading Congdon and Baron go boom
Movie websites have stalled. I’ve been writing my Movie Marketing Madness column for over a year now and in that time I’ve seen sites evolve not a whit. There’s no ingenuity, no free thinking and, most importantly, no adoption of emerging and new communication tools. When people visit a movie’s website, their ultimate goal is, … Continue reading Movie Marketing & Emerging Technologies