New from me on Voce:

But now it’s media brands who are vying for the attention that’s been focused to date on individual shows. Sure, This American Life and others have been big for a long while now. But the democratic nature of podcasting means that individuals with no access to significant production budgets are already movers and shakers in this world, where Vogue and other media companies are in the position of playing catchup to Marc Maron, Chris Hardwick and other, smaller players.

Source: Blogging Enabled People to Catch Up with Media. Now Media are Catching Up with Independent Podcasts « Voce Communications