on sweet tooth

“Sweet Tooth” an adaptation of the Vertigo series from writer/artist Jeff Lemire, debuted on Netflix earlier this month and has been accumulating positive reviews and word of mouth. https://www.youtube.com/watch?v=9zG9RuJb3QU The series’ debut caused me to realize it was almost exactly a year ago I first encountered the comics it’s based on. In summer 2011, Voce … Continue reading on sweet tooth

Everybody’s Bundling

First it was Spotify Premium and Hulu being available for a combined $12.99 a month. Then it was MoviePass and iHeartRadio offering a three-month combined package for $29.99. Most recently it’s Comcast announcing Netflix will be part of a subscription package, though that’s technically just an expansion of an existing deal. If I didn’t know … Continue reading Everybody’s Bundling

Quick Takes – Content Marketing and Media News for 1/23/18

Media Amazon Studios seems to be in the midst of a bit of upheaval in terms of direction, canceling a number of beloved shows (many of them by female creators, which is coming off as a bit tone deaf) and with reports it’s shifting its film acquisitions away from indie fare to bigger blockbusters. That’s … Continue reading Quick Takes – Content Marketing and Media News for 1/23/18

Comparing Netflix’s and Amazon’s Movie Marketing Goals

My latest post on The Drum uses two recent releases to compare and contrast the approaches Amazon Studios and Netflix take in marketing their original movies: Amazon put out The Big Sick, a slightly-fictionalized version of the real story of how Kumail Nanjiani (who plays himself) and Emily V. Gordon (played by Zoe Kazan) met … Continue reading Comparing Netflix’s and Amazon’s Movie Marketing Goals

Movie Marketing Madness: War Machine

Political satire comes to Netflix with this week’s new release War Machine. Brad Pitt stars as Gen. Glen McMahon, a thinly-veiled version of the real-life Gen. Stanley McChrystal. McMahon is the latest in a series of generals tasked with managing the seemingly never-ending war in Afghanistan, sent there to win the conflict and protect those … Continue reading Movie Marketing Madness: War Machine

Movie Marketing Madness: Sand Castle

Nicholas Hoult stars in the new Netflix-original movie Sand Castle as Matt Ocre, a young and largely reluctant soldier in Iraq in 2003. Ocre is a machine-gunner in a squad that’s tasked with repairing a broken water system in a small village that’s located in a very dangerous part of the country. He doesn’t want … Continue reading Movie Marketing Madness: Sand Castle