Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

Alien: Covenant I totally missed this "Rick and Morty" short that was created to promote the movie. It's great. Snatched Jenni Spinner (a freelancer I've worked with) alerted me to this story about a "Thank You!" message that appeared before the movie, patting audiences on the back for actually coming to see the movie in … Continue reading Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

Picking Up The Spare: Guardians of the Galaxy, Amazon By The Sea, Logan

Guardians of the Galaxy Vol 2 Not sure what the strategic marketing goal of this was, but Fandango created an 80s-style trailer that featured a laugh-track, badly color-timed photography and wild graphics to make it look like the kind of promo you might see on a VHS tape you rented from the vending machine in … Continue reading Picking Up The Spare: Guardians of the Galaxy, Amazon By The Sea, Logan

Don’t Hold Your Breath for More R-Rated Super Hero Movies

My latest Adfreak post is live, outlining the reasons I'm skeptical as to the results of a recent Fandango survey claiming many people want more R-rated super hero movies. Most all of the previous X-Men movies have been rated PG-13. But Logan, like last year’s Deadpool, is violent enough to earn itself an R rating. … Continue reading Don’t Hold Your Breath for More R-Rated Super Hero Movies

MMM Recap: Week of 3/3/17 New Releases

Before I Fall The campaign plays up that journey nicely. The poster compliments it in how it shows the different facets of Samantha as she goes across the different days of her purgatory-like existence. A couple of strong trailers really make the case for this to be a showcase for Deutch’s performance as well as … Continue reading MMM Recap: Week of 3/3/17 New Releases

Movie Marketing Madness: Logan

Wolverine is back in the new movie Logan, the character’s third solo outing and star Hugh Jackman’s eighth time as the amnesiac Canadian killing machine. This time around we’re flying into the future, a time when mutants are disappearing from the population as no new ones have been born in decades. Logan has retired from … Continue reading Movie Marketing Madness: Logan

Wolverine is a Wonky Franchise

My latest on Adweek: When Fox was marketing X-Men Origins: Wolverine in the lead-up to its 2009 release (which went super well, as you'll remember), we were just a few years removed from the last X-Men team movie. Wolverine, as played by Hugh Jackman, was the breakout star of that series, in keeping with the … Continue reading Wolverine is a Wonky Franchise