Adweek, Movie Marketing

Don’t Hold Your Breath for More R-Rated Super Hero Movies

My latest Adfreak post is live, outlining the reasons I’m skeptical as to the results of a recent Fandango survey claiming many people want more R-rated super hero movies.

Most all of the previous X-Men movies have been rated PG-13. But Logan, like last year’s Deadpool, is violent enough to earn itself an R rating. Those two are, to date, the only exceptions to the PG-13 rule that has dominated movies from both Marvel Studios and DC Entertainment/Warner Bros. In the past, the only comic-based movies that have delved into R-rated territory have been the Blade series starring Wesley Snipes, Lionsgate’s two Punisher films and adaptations of indie books like Barb Wire, Spawn, Kick-Ass and a few others that didn’t need to get the the kids into the theater along with the older crowd.According to a new survey from online ticket seller Fandango, though, the audience is anxious for more hard-core superhero movies. The company said 71 percent of respondents want more R-rated comic book movies, while 86 percent were specifically anxious to see a more violent Logan in theaters.

Source: Despite Logan and Deadpool, Don’t Expect a Flood of R-Rated Superhero Movies – Adweek

I was a bit surprised in all the coverage the survey received that no one was doing any sort of serious analysis of the results. What I mention in my post is just a couple of the reasons why this is likely at best skewed and at worst total bull.

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