After the Campaign: Lion

When I wrote about the marketing of Lion last year I thought it made a decent emotional appeal to audiences who were looking to have…

Continue reading → After the Campaign: Lion

Picking Up the Spare: Lion, A Cure For Wellness

Lion An ad for the movie was taken out in the Los Angeles Times that denounced (gag) Pres. Trump's travel and visitation ban, making it…

Continue reading → Picking Up the Spare: Lion, A Cure For Wellness

The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been…

Continue reading → The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

Picking Up the Spare: Sing, Lion

Sing The cast - and their animated alter-egos - appeared on Fallon to an acapella version of Paul McCartney's "Wonderful Christmastime" that included MacCartney himself.…

Continue reading → Picking Up the Spare: Sing, Lion

Golden Globes Best Picture Nominee Marketing Campaigns

The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as…

Continue reading → Golden Globes Best Picture Nominee Marketing Campaigns

Picking Up The Spare: Lion, The Arrival

Arrival The FiveThirtyEight looked at how the movies' RottenTomatoes score became part of the marketing campaign and puts that in the context of the site's…

Continue reading → Picking Up The Spare: Lion, The Arrival

Picking Up the Spare: Moana, Lion, Suicide Squad

Moana Disney worked with Code.org to create a special Moana-themed coding tutorial meant to encourage kids, particularly girls, to get into learning about programming and…

Continue reading → Picking Up the Spare: Moana, Lion, Suicide Squad

MMM Recap: Week of 11/25/16 New Releases

Lion In terms of the marketing itself, it’s more or less consistent across the elements as to what it’s selling, which is Saroo’s search to…

Continue reading → MMM Recap: Week of 11/25/16 New Releases

Movie Marketing Madness: Lion

In the new movie Lion, Dev Patel plays Saroo Brierley, a young man who was adopted by an Australian couple (Nicole Kidman and David Wenham)…

Continue reading → Movie Marketing Madness: Lion