Movie Marketing Picking up the Spare

Picking Up The Spare: Lion, The Arrival



  • The FiveThirtyEight looked at how the movies’ RottenTomatoes score became part of the marketing campaign and puts that in the context of the site’s continuing efforts to poke holes in RT and other rating aggregate sites.


  • Brent Lang at Variety gives the movie a big cover story about how this inspirational human story is trying to connect with moviegoers who are feeling pretty cynical right now in the wake of the U.S. Presidential election.