Picking Up the Spare: Lion, A Cure For Wellness

Lion An ad for the movie was taken out in the Los Angeles Times that denounced (gag) Pres. Trump's travel and visitation ban, making it…

Continue reading → Picking Up the Spare: Lion, A Cure For Wellness

MMM Recap: Week of 2/17/17 New Releases

A Cure For Wellness What strikes me about the campaign is that there’s precious little attention paid to the story itself. There’s no synopsis on…

Continue reading → MMM Recap: Week of 2/17/17 New Releases

The Cure Involves Fake News

I went a bit more in-depth on Fox's "fake news" viral efforts for A Cure For Wellness in my latest Adweek post: Discussion of “fake…

Continue reading → The Cure Involves Fake News

Movie Marketing Madness: A Cure For Wellness

In A Cure for Wellness, Dane DeHaan plays Lockhart, a young executive with a large company whose CEO has gone missing. So Lockhart is dispatched…

Continue reading → Movie Marketing Madness: A Cure For Wellness