MMM Recap: Week of 2/17/17 New Releases

A Cure For Wellness What strikes me about the campaign is that there’s precious little attention paid to the story itself. There’s no synopsis on the website, there’s no copy or other hints on the posters and even the full trailer doesn’t go too in-depth on what exactly is going on. Instead the focus is … Continue reading MMM Recap: Week of 2/17/17 New Releases

Movie Marketing Madness: Fist Fight

The idea behind the new movie Fist Fight is easy to sum up: Two grown adult male teachers have a problem at school that results in one challenging the other to a fight after school. Charlie Day plays Andy Campbell, a “nice guy,” the kind that wants to help and is generally a pushover in … Continue reading Movie Marketing Madness: Fist Fight