PNConnect Weekly Reading 6/30/16

pnconnect weekly reading

The latest PNConnect Weekly Reading is live:

News Feed FYI:

Helping Make Sure You Don’t Miss Stories from FriendsFacebook has further altered the terms of its deal with brand publishers: Facebook will be decreasing the reach of publishers’ posts while boosting those from family and friends. Brand managers should continue to temper expectations as to Facebook’s benefits.

Introducing Twitter Dashboard

Twitter has introduced Dashboard as a place for brand account management. Users can schedule Tweets, monitor related conversations and more. Most of these features are available through other CMS platforms, but it’s nice to see Twitter offering them as a native feature.

Source: PNConnect Weekly Reading 6/30/16: Here’s how I’m going to beat you. I’m going to outwork you. « PNConnect | Digital Marketing Services from Porter Novelli

PNConnect Weekly Reading 6/23/16

pnconnect weekly reading

The latest PNConnect Weekly Reading is live:

New Ways to Tap into Video on Twitter

The expansion into longer video opens up interesting possibilities. The changes to Vine are most notable — it’s getting longer video and setting up a monetization system for creators.

Tumblr Is Getting into Live Video, But It’s Completely Different Than Facebook or Periscope

As the story notes, this isn’t actually live video natively on Tumblr, but a reasonable approximation through partnerships with other video companies. Still, this makes it official, and now just about every social network is doing *something* around live video.

Source: PNConnect Weekly Reading 6/23/16: Will Smith Also Isn’t in This « PNConnect | Digital Marketing Services from Porter Novelli

PNConnect Weekly Reading 6/16/16

This week’s PNConnect Weekly Reading is live with lots of great stuff:

Voce Podcast Ep. 9: Apple’s WWDC News

In the latest episode of the Voce Nation Podcast, we talk about all – or at least much of – the news coming out of Monday’s WWDC keynote and presentation by Apple.

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

The API means that Snapchat ads will, for the first time, be sold by third parties, and will be divided by two kinds of collaborators: Ads Partners and Creative Partners.

Source: PNConnect Weekly Reading 6/16/16: You’ve Got To Love What You’re Doing « PNConnect | Digital Marketing Services from Porter Novelli

Voce Podcast on Apple’s WWDC News

There’s a new episode of the Voce podcast up now:

In the latest episode of the Voce Nation Podcast, Randy Ksar and I talked about all – or at least much of – the news coming out of Monday’s WWDC keynote and presentation by Apple. You can watch the conversation below.

Source: Voce Podcast Ep. 9: Apple’s WWDC News « Voce Communications

PNConnect Weekly Reading 6/9/16

The latest PNConnect Weekly Reading is live:

Instagram Rolls Out New Algorithm-Based Timeline

Instagram confirmed that the new feed it announced in March has gone live for many users. It says the new experience is already resulting in users being more engaged with posts.

Snapchat Redesigns with Publishers and Brands in Mind

A new update to Snapchat combines Discover, the section of the app with stories from select publishers, and Live Stories, the collections your friends put together of their epic night clubbing.

Source: PNConnect Weekly Reading 6/9/16: If you even dream of beating me you’d better wake up and apologize. « PNConnect | Digital Marketing Services from Porter Novelli

Snapchat’s Update a Sign of Things to Come

New from me on PNConnect:

A new update to Snapchat essentially combines Discover – the section of the app with stories from select publishers who are there because of their clout and ability to sell ads against those stories – and Live Stories, the collections your friends put together of their epic night clubbing. The idea seems to be that by placing Discover next to updates from friends, those brand name stories will appear more attractive, at least to the point of giving them a try. Discover publishers also have the ability to add mini headlines and custom images to create more appeal. Finally, Snapchat is adding a “Subscribe” button to Discover that will let people opt in to receive new stories from a publisher in their Recent Updates section.

Source: Snapchat Redesigns With Publishers and Brands in Mind « PNConnect | Digital Marketing Services from Porter Novelli

PNConnect Weekly Reading 6/2/16

pnconnect weekly reading

The latest PNConnect Weekly Reading roundup is live:

Every Graduate Is One in a Million—So How Can They Stand Out?

The Four Ps are: Purpose, Path, Passion and Personal Boundaries. They have been the cornerstones of my career, and I have watched countless young employees apply them.

Pew: People Use Social Media To Get News

A new study from Pew Research Center shows 62% of U.S. adults get their news from social media sites, with 18% doing so regularly.

Source: PNConnect Weekly Reading 6/2/16: Ever Since I Was Born, I Was Dope « PNConnect | Digital Marketing Services from Porter Novelli

Instagram’s New Business Tools Roll Out

New from me on PNConnect:

The News: Facebook has made official what has been rumored for a few weeks now and introduced new and improved tools for businesses using the photo/video-sharing network. Business profiles will allow for better identification of a brand’s profile as well as provide contact information the audience can use to get in touch. Meanwhile “Instights” will give network managers a better look at how posts are performing as well as audience demographics and more. Finally, brands will have the ability to turn a well-performing or other post into an ad without leaving the app.

Source: Instagram Introduces Business Dashboards « PNConnect | Digital Marketing Services from Porter Novelli

Voce Nation Podcast with Jeremy Kaplan

Another new episode of the Voce Nation Podcast is up:

This week we welcomed Jeremy Kaplan, Editor-in-Chief of Digital Trends to the Voce Nation Podcast. Jeremy talked about how the Digital Trends team manages content production, what he sees in the future of distributed media and much more. Watch the whole conversation below.

Source: Voce Nation Podcast Ep. 8: Special Guest Jeremy Kaplan of Digital Trends « Voce Communications

Social Media and News Consumption

New from me on PNConnect:

A new study from Pew Research Center shows 62% of U.S. adults get their news from social media sites, with 18% doing so on the reg. The biggest site used for news was Reddit, followed by Facebook and Twitter, with a big fall-off after Twitter to sites like Tumblr and Instagram, though that number specifically looks at existing users of those sites. On sites like Instagram and even Facebook the majority of people weren’t going there looking for news but happen upon it while they’re there doing other things.

Most interesting is that the majority of users – 64% – get their news from just one site. And just 26% get their news from two sites. Also of note is how news consumption trends for social sites is at least along the same lines as overall usage of those networks. Finally, the additional sources like TV, radio and newspapers people use vary greatly, with print newspapers unsurprisingly being the least-used additional resource.

Source: Pew: People Use Social Media To Get News « PNConnect | Digital Marketing Services from Porter Novelli

pew social media news usage