salt-lake-city-guardian-hed-2017-840x460
Advertising Marketing PR, Adweek, Movie Marketing, Online

The Cure Involves Fake News

I went a bit more in-depth on Fox's "fake news" viral efforts for A Cure For Wellness in my latest Adweek post: Discussion of “fake news” is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms are making efforts to stop the spread of inaccurate [...]

Adweek, Movie Marketing

Chevy Helps Build LEGO Batman Movie Buzz

New from me at Adweek: Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. [...]

Adweek, Movie Marketing

Fandango vs. Amobee

This was posted last week and I'm just getting to it, but my latest Adweek post compares the Amobee data I shared a few weeks ago to Fandango's recently-released list of most-anticipated movies of 2017: A few weeks back, marketing tech firm Amobee helped me put together a list of the most anticipated movies of [...]

Adweek, Movie Marketing

A24 Teases Untitled Project

Wrote a post for Adfreak about the mysterious "untitled" trailer that came out yesterday and which has everyone talking. Yesterday, A24—the studio behind recent eccentric word-of-mouth-driven movies like The Lobster, Moonlight and Swiss Army Man—released a mysterious trailer. Listed simply as "Untitled," there's little else that's known about the movie, or whatever this is, other [...]

Adweek, Movie Marketing

2017 Movies With Social Buzz

My latest Adweek column uses data from marketing tech firm Amobee on social media chatter to predict 2017's most-anticipated movies: The general audience has also begun looking forward to 2017, but the focus is less on the prestige releases and more on the big-budget franchise movies that sell a lot of popcorn and action figures—the [...]

Adweek, Movie Marketing

2016’s Memorable Campaigns

They may not have been the most successful at turning out the public, by my latest Adweek piece covers what I felt were the most memorable movie campaigns of 2016. There were a number of notable trends this year when it came to marketing Hollywood's latest releases. There was, of course, a heavy reliance on [...]

Adweek, Movie Marketing

Going Deep on Rogue One’s Promotional Partnerss

If you enjoyed my full campaign review for Rogue One, I offer a bit more detail on the efforts of the movie's promotional partners in my latest post for Adweek: For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, [...]

Adweek, Movie Marketing, Television

Tracking Miss Sloane Ticket Sales

My latest Adweek column reports on a partnership between EuropaCorp and two other companies to track how trailers and TV spots for Miss Sloane demonstrably resulted in ticket sales: Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing [...]

Adweek, Movie Marketing

2016 Holiday Movie Preview

My latest Adweek column takes a broad look at the metric ton of movies coming out in the last month of 2016, from small indie dramas to...well...Star Wars. Yeah, it's a stressful time of year. Many of us are dealing with extended family more than we do any other time of year, and so are [...]

Adweek, Mobile, Movie Marketing

Bad Santa 2’s Raunchy Photo Campaign

My second post this week on Adweek covers a specific component of the Bad Santa 2 campaign: Now, 13 years later, Willie and his compatriot Marcus (Tony Cox) are back for more Christmas thievery, this time including Willie's mother, played by Kathy Bates. Instead of a department store (possibly a reflection of how the retail [...]