Adweek, Movie Marketing

Selling Your Movie By Referencing Others

My latest Adfreak post looks at how The Boss Baby is just the latest movie to work in a nod to the box-office competition to its own marketing campaign. Oh, and I make a That Thing You Do! joke. Next week, The Boss Baby hits theaters. The latest Dreamworks Animation release features Alec Baldwin voicing… Continue reading Selling Your Movie By Referencing Others

Adweek, Movie Marketing

Don’t Hold Your Breath for More R-Rated Super Hero Movies

My latest Adfreak post is live, outlining the reasons I'm skeptical as to the results of a recent Fandango survey claiming many people want more R-rated super hero movies. Most all of the previous X-Men movies have been rated PG-13. But Logan, like last year’s Deadpool, is violent enough to earn itself an R rating.… Continue reading Don’t Hold Your Breath for More R-Rated Super Hero Movies

Advertising Marketing PR, Adweek, Movie Marketing, Online

The Cure Involves Fake News

I went a bit more in-depth on Fox's "fake news" viral efforts for A Cure For Wellness in my latest Adweek post: Discussion of “fake news” is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms are making efforts to stop the spread of inaccurate… Continue reading The Cure Involves Fake News

Adweek, Movie Marketing

Chevy Helps Build LEGO Batman Movie Buzz

New from me at Adweek: Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros.… Continue reading Chevy Helps Build LEGO Batman Movie Buzz

Adweek, Movie Marketing

Fandango vs. Amobee

This was posted last week and I'm just getting to it, but my latest Adweek post compares the Amobee data I shared a few weeks ago to Fandango's recently-released list of most-anticipated movies of 2017: A few weeks back, marketing tech firm Amobee helped me put together a list of the most anticipated movies of… Continue reading Fandango vs. Amobee

Adweek, Movie Marketing

A24 Teases Untitled Project

Wrote a post for Adfreak about the mysterious "untitled" trailer that came out yesterday and which has everyone talking. Yesterday, A24—the studio behind recent eccentric word-of-mouth-driven movies like The Lobster, Moonlight and Swiss Army Man—released a mysterious trailer. Listed simply as "Untitled," there's little else that's known about the movie, or whatever this is, other… Continue reading A24 Teases Untitled Project

Adweek, Movie Marketing

2017 Movies With Social Buzz

My latest Adweek column uses data from marketing tech firm Amobee on social media chatter to predict 2017's most-anticipated movies: The general audience has also begun looking forward to 2017, but the focus is less on the prestige releases and more on the big-budget franchise movies that sell a lot of popcorn and action figures—the… Continue reading 2017 Movies With Social Buzz

Adweek, Movie Marketing

2016’s Memorable Campaigns

They may not have been the most successful at turning out the public, by my latest Adweek piece covers what I felt were the most memorable movie campaigns of 2016. There were a number of notable trends this year when it came to marketing Hollywood's latest releases. There was, of course, a heavy reliance on… Continue reading 2016’s Memorable Campaigns

Adweek, Movie Marketing

Going Deep on Rogue One’s Promotional Partnerss

If you enjoyed my full campaign review for Rogue One, I offer a bit more detail on the efforts of the movie's promotional partners in my latest post for Adweek: For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story,… Continue reading Going Deep on Rogue One’s Promotional Partnerss

Adweek, Movie Marketing, Television

Tracking Miss Sloane Ticket Sales

My latest Adweek column reports on a partnership between EuropaCorp and two other companies to track how trailers and TV spots for Miss Sloane demonstrably resulted in ticket sales: Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing… Continue reading Tracking Miss Sloane Ticket Sales