What Upcoming Movies Are Audiences Talking About?

My latest post at Adweek is a look at a list of the "most anticipated" upcoming films this year based on online chatter. I also…

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What Film Campaigns Got My Attention Last Year?

My latest post on Adweek takes a look at the 2017 film campaigns I felt were most innovative, interesting or reflective of what's happening in…

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Selling The Last Jedi

My latest column for Adweek is a compliment to the marketing recap for Star Wars: The Last Jedi I published at Cinematic Slant, taking a…

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Earned Media On Paid Social

My latest post at Adweek uses a couple recent examples of social media movie marketing as an excuse to opine on the growing trend of…

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Fearless Women Rattling Hollywood

My latest post at Adweek deals with just some of the issues of sexual abuse, harassment, and misconduct that have shaken the foundations of Hollywood…

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Making Thor Fun Again

My latest post is up at Adweek, a look at how Marvel Studios embraced a sense of fun on many fronts to revitalize Thor and…

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Blade Runner 2049 Keeps Underperforming

In my latest Adfreak post I take a look at three possible reasons Blade Runner 2049 has failed to spark at the box-office. While it…

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Booze and Views

Both KINGSMAN and BLADE RUNNER have whiskey tie-in promotions, so I looked at other booze-fueled movie marketing efforts in my latest Adfreak post: You may…

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Deeper Into the Sewers of IT’s Marketing

My latest post at Adweek dives a bit more deeply into some aspects of the IT marketing campaign I didn't focus on last week to…

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We’re About to See Lots of Authors on Screen

My latest post on Adweek is about this year's hottest movie trend: The stories of authors as they create their most famous works: If there’s an overwhelming…

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