Here’s Where It Gets Fun…

My latest for Adweek covers some of the aspects of Disney's marketing of SOLO to date and speculates on some of the choices the studio has made with how it's…

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A Very Interesting Oscars Moment

My latest Adweek column looks at this past Sunday's Oscars broadcast and all the reasons why it arrives at a very, very weird moment for…

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Netflix Bucks Convention with The Cloverfield Paradox

My latest at Adweek is, to the surprise of no one, on the big card Netflix played this past Sunday by releasing a commercial for…

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What Upcoming Movies Are Audiences Talking About?

My latest post at Adweek is a look at a list of the "most anticipated" upcoming films this year based on online chatter. I also…

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What Film Campaigns Got My Attention Last Year?

My latest post on Adweek takes a look at the 2017 film campaigns I felt were most innovative, interesting or reflective of what's happening in…

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Selling The Last Jedi

My latest column for Adweek is a compliment to the marketing recap for Star Wars: The Last Jedi I published at Cinematic Slant, taking a…

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Earned Media On Paid Social

My latest post at Adweek uses a couple recent examples of social media movie marketing as an excuse to opine on the growing trend of…

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Fearless Women Rattling Hollywood

My latest post at Adweek deals with just some of the issues of sexual abuse, harassment, and misconduct that have shaken the foundations of Hollywood…

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Making Thor Fun Again

My latest post is up at Adweek, a look at how Marvel Studios embraced a sense of fun on many fronts to revitalize Thor and…

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Blade Runner 2049 Keeps Underperforming

In my latest Adfreak post I take a look at three possible reasons Blade Runner 2049 has failed to spark at the box-office. While it…

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