New from me on PNConnect:

The News: Facebook has made official what has been rumored for a few weeks now and introduced new and improved tools for businesses using the photo/video-sharing network. Business profiles will allow for better identification of a brand’s profile as well as provide contact information the audience can use to get in touch. Meanwhile “Instights” will give network managers a better look at how posts are performing as well as audience demographics and more. Finally, brands will have the ability to turn a well-performing or other post into an ad without leaving the app.

Source: Instagram Introduces Business Dashboards « PNConnect | Digital Marketing Services from Porter Novelli