Snapchat’s Update a Sign of Things to Come

New from me on PNConnect:

A new update to Snapchat essentially combines Discover – the section of the app with stories from select publishers who are there because of their clout and ability to sell ads against those stories – and Live Stories, the collections your friends put together of their epic night clubbing. The idea seems to be that by placing Discover next to updates from friends, those brand name stories will appear more attractive, at least to the point of giving them a try. Discover publishers also have the ability to add mini headlines and custom images to create more appeal. Finally, Snapchat is adding a “Subscribe” button to Discover that will let people opt in to receive new stories from a publisher in their Recent Updates section.

Source: Snapchat Redesigns With Publishers and Brands in Mind « PNConnect | Digital Marketing Services from Porter Novelli