New from me on PNConnect:

A new study from Pew Research Center shows 62% of U.S. adults get their news from social media sites, with 18% doing so on the reg. The biggest site used for news was Reddit, followed by Facebook and Twitter, with a big fall-off after Twitter to sites like Tumblr and Instagram, though that number specifically looks at existing users of those sites. On sites like Instagram and even Facebook the majority of people weren’t going there looking for news but happen upon it while they’re there doing other things.

Most interesting is that the majority of users – 64% – get their news from just one site. And just 26% get their news from two sites. Also of note is how news consumption trends for social sites is at least along the same lines as overall usage of those networks. Finally, the additional sources like TV, radio and newspapers people use vary greatly, with print newspapers unsurprisingly being the least-used additional resource.

Source: Pew: People Use Social Media To Get News « PNConnect | Digital Marketing Services from Porter Novelli

pew social media news usage