pnconnect weekly reading

The latest PNConnect Weekly Reading is live:

New Ways to Tap into Video on Twitter

The expansion into longer video opens up interesting possibilities. The changes to Vine are most notable — it’s getting longer video and setting up a monetization system for creators.

Tumblr Is Getting into Live Video, But It’s Completely Different Than Facebook or Periscope

As the story notes, this isn’t actually live video natively on Tumblr, but a reasonable approximation through partnerships with other video companies. Still, this makes it official, and now just about every social network is doing *something* around live video.

Source: PNConnect Weekly Reading 6/23/16: Will Smith Also Isn’t in This « PNConnect | Digital Marketing Services from Porter Novelli