Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Wilson

Woody Harrelson stars as the title character in this week’s new release Wilson. The movie is based on the graphic novel of the same name by Daniel Clowes, the writer behind the original Ghost World and other stories. This one follows Wilson, an affable and friendly middle-aged guy who has a tendency to frankly speak… Continue reading Movie Marketing Madness: Wilson

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Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run on TV’s “Parenthood.” Now he’s looking to more fully establish himself at the box-office with CHiPs, a feature adaptation of the classic 70s/80s TV show. Shepard wrote,… Continue reading Movie Marketing Madness: CHiPs

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Movie Marketing Madness: Power Rangers

Because everything old needs to be new again, this week sees the big-screen return of Power Rangers. Based on the “classic” Japanese import TV show “Mighty Morphin Power Rangers,” the movie acts as an origin story for the team, following a group of misfit teenagers who stumble upon a mysterious ship and unlocking amazing powers… Continue reading Movie Marketing Madness: Power Rangers

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Movie Marketing Madness: Life

We’re heading back to space with this week’s new release Life. The movie, starring Rebecca Ferguson, Jake Gyllenhaal, Ryan Reynolds and others, follows a crew of six astronauts aboard the International Space Station. That crew has a very specific mission: Retrieve a probe that’s on a return mission from Mars with the first sample of… Continue reading Movie Marketing Madness: Life

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Movie Marketing Madness: Beauty and the Beast

Beauty and the Beast is back in theaters, this time as a live-action feature that ostensibly remakes the 1991 animated classic. The movie follows the same basic premise as the original, as well as the fairy tale both are based on. One day Belle (Emma Watson), who’s a beloved young woman in her small village,… Continue reading Movie Marketing Madness: Beauty and the Beast

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Movie Marketing Madness: The Belko Experiment

James Gunn, he of Guardians of the Galaxy and more, returns to his indie horror-comedy roots with this week’s The Belko Experiment, which he produced and wrote and which was directed by Greg McLean. The movie takes place in a remote office building staffed by ordinary people working their non-descript jobs. One day things take… Continue reading Movie Marketing Madness: The Belko Experiment

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Movie Marketing Madness: Burning Sands

The new Netflix original movie Burning Sands takes us inside Hell Week, that period where anything goes as college fraternities bring out all their cruelty on new pledges. The movie follows Zurich (Trevor Jackson), a pledge at a frat at a prestigious and primarily black college. Zurich is torn, though. While he wants to belong… Continue reading Movie Marketing Madness: Burning Sands

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Movie Marketing Madness: Kong: Skull Island

King Kong is back on the big screen for the first time in about a dozen years in this week’s Kong: Skull Island. The story follows a group of explorers lead by James Conrad (Tom Hiddleston) and Bill Randa (John Goodman) who are searching for a long-lost island that’s cloaked in legend and mystery. Along… Continue reading Movie Marketing Madness: Kong: Skull Island

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Movie Marketing Madness: Personal Shopper

Kristen Stewart reteams with her Clouds of Sils Maria director Olivier Assayas on the new film Personal Shopper. In it she plays Maureen Cartwright, a woman who makes a living as a personal shopper (natch) to the rich and famous celebrities who aren’t able to go out and do it for themselves. It’s not much… Continue reading Movie Marketing Madness: Personal Shopper

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Movie Marketing Madness: Logan

Wolverine is back in the new movie Logan, the character’s third solo outing and star Hugh Jackman’s eighth time as the amnesiac Canadian killing machine. This time around we’re flying into the future, a time when mutants are disappearing from the population as no new ones have been born in decades. Logan has retired from… Continue reading Movie Marketing Madness: Logan