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Movie Marketing Madness: Free Fire

The meeting between two or more groups of gangsters or other questionable characters is usually just one small part of a larger story. This week’s new release Free Fire, though, makes that the central element of the entire story. The movie stars Brie Larson, Armie Hammer, Cillian Murphy, Sharlito Copley and others are mobsters and… Continue reading Movie Marketing Madness: Free Fire

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Movie Marketing Madness: The Promise

It’s not easy to sell American movie-going audiences on a story of a historical event many have no prior awareness of set in a far-off country they may not be able to find on a map. That’s exactly the challenge facing The Promise, coming out this week. The story, set in 1914 just as World… Continue reading Movie Marketing Madness: The Promise

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Movie Marketing Madness: A Quiet Passion

A Quiet Passion, receiving a limited release this week from Music Box Films, tells the story of the life of renowned poet Emily Dickinson. Cynthia Nixon stars as Dickinson later in life, when she was set in her ways and strictly defiant of most of her era’s social mores and conventions, while Emma Bell plays… Continue reading Movie Marketing Madness: A Quiet Passion

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Movie Marketing Madness: The Lost City of Z

Charlie Hunnam stars as real-life explorer Percy Fawcett in this week’s new release The Lost City of Z. The movie tells the true story of Fawcett’s quest to find evidence of an advanced civilization that once inhabited the darkest interior of the Amazon rainforest. His colleagues believe he’s on a wild goose chase, seeking nothing… Continue reading Movie Marketing Madness: The Lost City of Z

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Movie Marketing Madness: Little Boxes

The new movie Little Boxes tells an interesting and socially-relevant story. Melanie Lynskey plays Gina, who’s moved with her husband Mack (Nelson Ellis) and their son Clark (Armani Jackson) from the urban setting of New York to a small town in Washington State. That’s a brand new and very different setting for this mixed-race family,… Continue reading Movie Marketing Madness: Little Boxes

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Movie Marketing Madness: Colossal

There’s been a resurgence in straight-up giant monster movies of late as pics like Pacific Rim, Godzilla and the recent Kong: Skull Island revive people’s appetites for kaiju and other creatures bringing down terror on populations. This week there’s an unusual entry into that genre with the new movie Colossal starring Anne Hathaway and Jason… Continue reading Movie Marketing Madness: Colossal

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Movie Marketing Madness: Going In Style

As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his first seeming “director for hire” gig with Going In Style. The movie stars Morgan Freeman, Alan Arkin and Michael Caine as a trio of retirees who have been living off… Continue reading Movie Marketing Madness: Going In Style

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Movie Marketing Madness: Gifted

Frank (Chris Evans) is a reluctant, unexpected single dad in the new movie Gifted. When his sister passed away he agreed to take in and raise his niece Mary (Mckenna Grace), a precocious seven year old. Mary is gifted, doing college-level work in a number of subjects but before she passed Frank promised his sister… Continue reading Movie Marketing Madness: Gifted

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Movie Marketing Madness: Smurfs: The Lost Village

After a few recent movies where they had to share precious screentime with human co-stars, everyone’s favorite little blue elves are back in a fully animated adventure in Smurfs: The Lost Village. The story this time around focuses on a mysterious map that’s found by Smurfette (voiced by Demi Lovato) that sets her on an… Continue reading Movie Marketing Madness: Smurfs: The Lost Village

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Movie Marketing Madness: Win It All

Jake Johnson and Joe Swanberg are retiming for the fourth time in the new movie Win It All, a Netflix original film. Johnson stars as Eddie Garrett, a low-time Chicago gambler who can’t win to save his life. He’s constantly in debt and on the run from collectors and is just kind of subsisting along… Continue reading Movie Marketing Madness: Win It All