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Movie Marketing Madness: The Hero

Sam Elliott plays a faded movie star in the new film The Hero, opening in limited release this week. Elliott’s Lee Hayden has been trading…

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Movie Marketing Madness: The Mummy

Universal is trying once more to revitalize its catalog of classic monsters with this week’s The Mummy. No, this isn’t a straight reboot of the…

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Movie Marketing Madness: My Cousin Rachel

Rachel Weisz stars as the title character in My Cousin Rachel, coming out this weekend in limited release from Fox Searchlight. Rachel is a woman…

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Movie Marketing Madness: Beatriz At Dinner

Beatriz (Salma Hayek) is a holistic masseuse and health practitioner for the upper crust in the new movie Beatriz at Dinner. After an appointment at…

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Movie Marketing Madness: Dean

Demetri Martin plays the title character in Dean, which he also wrote and directed. Dean is a young man who works as an illustrator in…

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Movie Marketing Madness: Wonder Woman

She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder…

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Movie Marketing Madness: Band Aid

Anna (Zoe Lister-Jones) and Ben (Adam Pally) have felt the spark go out of their marriage in the new movie Band Aid, also written and…

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Movie Marketing Madness: War Machine

Political satire comes to Netflix with this week’s new release War Machine. Brad Pitt stars as Gen. Glen McMahon, a thinly-veiled version of the real-life…

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Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach.…

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Movie Marketing Madness: Paris Can Wait

The new movie Paris Can Wait stars Diane Lane and Alex Baldwin as, respectively, Anne and Michael. The two have been married for a while…

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