New reviews this week of the marketing campaigns for:

  • The Only Living Boy In New York City, which sells us yet another story of an upper class white family whose members can afford to feel vague discontent without upending their lives.
  • The Trip To Spain, which brings the bickering friends and travel companions back for another round of great food and dueling celebrity impressions.
  • The Glass Castle, which is positioned as the story of a woman who chose her own path and holds conflicting feelings about the unconventional choices her parents made.
  • Ingrid Goes West, which was sold as a dark comedy about obsession and stalking in the age of social media influencers.

I also finally watched The Founder and found it more or less lived up to its marketing campaign by delivering on the promise of an electric performance by Michael Keaton. The home video campaign for Guardians of the Galaxy Vol. 2 has taken a weird 80s-centric turn that was out of character based on the theatrical marketing. And with the movie celebrating its 25th anniversary earlier this week I flashed back to the marketing of Unforgiven.