My latest post for The Hollywood Reporter is a recap of Universal’s marketing campaign for The Invisible Man. The marketing campaign Universal is running has downplayed the “monster” elements and instead is selling the movie as a story of an abused woman who reclaims the power taken from her. Early reviews have been largely positive, … Continue reading Selling The Invisible Man
There needs to be a place for material outside the mainstream. [Note: I wrote the below back in August but obviously never published it. In the wake of the news that Dan DiDio has seemingly been pushed out of DC Comics and that DC Collectibles is reclaiming the DC Direct name it was founded under … Continue reading Vertigo, MAD and the Power of Weird Brands
My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Call of The Wild. To sell the movie Disney has created a campaign that emphasizes both the heartfelt nature of the story and the life-or-death nature of the wilderness over a century ago, putting Ford at the center of … Continue reading Selling The Call of The Wild
My latest post at The Hollywood Reporter is a recap of the marketing campaign for Sonic The Hedgehog. ...the promo campaign for the film stumbled almost immediately out of the gate, as fans were disappointed in the first looks Paramount offered of the title character. That lead to delays to make changes and a marketing … Continue reading Selling Sonic The Hedgehog
My latest post for The Hollywood Reporter is a recap of Warner Bros.’ marketing campaign for Birds of Prey. The campaign has created and reinforced a bright, colorful brand identity since it kicked off in September of last year. Those first few posters and the first first trailer seek to extend the neon-infused elements that … Continue reading Selling Birds of Prey
My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Assistant. It’s hard to overstate how timely Bleecker Street’s new drama, The Assistant, is as it hits limited release in four theaters this weekend. You can read the whole thing here.
As the Senate impeachment trial of President Trump enters the “defense” phase, a thought occurred to me about how the proceedings are playing to the American people. Right now the main issue seems to be whether or not enough Republicans, who have so far been steadfast in their quest to become the new Know Nothing … Continue reading Repeat It Enough and It Happens
My latest marketing recap column for The Hollywood Reporter covers the campaign for STX’s The Gentlemen from director Guy Ritchie. STX has been selling the film as a violence-filled comedy that’s very on-brand for Ritchie, one where the veneer of polite society masks the seedy underbelly of the drug-selling underworld. The pic clocks in at … Continue reading Selling The Gentlemen
Everyone needs some time off now and again. Social media influencers, it seems, are increasingly deciding to log off for a bit, burnt out by the time and effort needed to keep up with the schedules they’ve established for publishing new material. They know that doing so is filled with risks, as whatever success they’ve … Continue reading Creators to Social Media Platforms: We Were On A Break!
My latest column for The Hollywood Reporter is a recap of the marketing for Sony Pictures’ Bad Boys For Life. With tracking estimating a $38 million to $50 million holiday opening weekend, Columbia’s campaign has positioned the movie as very much a throwback to the kind of movies associated with Michael Bay, who directed the … Continue reading Selling Bad Boys For Life