Page 2 of 637

Selling Captain Marvel

My latest post at The Hollywood Reporter is a recap of the campaign for Captain Marvel. Before the future is written, though, Captain Marvel takes…

Continue reading → Selling Captain Marvel

There’s a Massive Untapped Market for Subscription Video Games

The last couple years have brought several conversations around the potential of video game streaming services. Not Twitch-like streaming, which is about broadcasts and sharing…

Continue reading → There’s a Massive Untapped Market for Subscription Video Games

Marketing Is Partly Fixing Non-Existent Problems

One of the hallmarks of the first era of PR blogging was that everyone was a problem fixer. Any time a company made the slightest…

Continue reading → Marketing Is Partly Fixing Non-Existent Problems

Medium Gives Twitter Referrals Preferential Treatment

If you’re not familiar with the details of what the term “zero rating” means you’ve likely still encountered it in some manner. The concept has…

Continue reading → Medium Gives Twitter Referrals Preferential Treatment

Brand Ryan Reynolds

My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done…

Continue reading → Brand Ryan Reynolds

You Don’t Have to Be An Authority

In 2006 I’d already been writing Movie Marketing Madness for two years, first at Film Threat and then on my own blog. It was then…

Continue reading → You Don’t Have to Be An Authority

Selling How to Train Your Dragon: The Hidden World

My latest post for The Hollywood Reporter is a recap of the marketing campaign for How to Train Your Dragon: The Hidden World. As of…

Continue reading → Selling How to Train Your Dragon: The Hidden World

The Cubs Go Exclusive

It’s a rough time to be a fan of the Chicago Cubs, which is an odd sentence to write less than three years after the…

Continue reading → The Cubs Go Exclusive

Content Marketing Insights: Developing a Program Framework – General Principles

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…

Continue reading → Content Marketing Insights: Developing a Program Framework – General Principles

Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…

Continue reading → Selling Alita: Battle Angel