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Privatizing Voter Access

It’s great that both Uber and Lyft are offering free rides to people on election day so they can vote in the midterm elections. It…

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Selling Bohemian Rhapsody

My latest marketing recap is up at The Hollywood Reporter, this one for Bohemian Rhapsody. The film been plagued by poor headlines during production based…

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Innovative Horror Marketing

My latest Adweek contribution hits some ways that horror movies have helped pushed marketing in interesting new directions and taken advantage of new, at the…

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Content Marketing is Functional, Not Delightful

Over the last few weeks I’ve shared a series of posts about how the oft-repeated goal of “delighting” your customers through content marketing isn’t exactly…

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Social Media Policies Were Never Meant For Times Like These

A small firestorm has broken out in the media world in the last week over one element of Axios editor Jim VandeHei’s thoughts on ways…

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When Third Person Is More Emotionally Honest

It’s not bad advice offered here on using third-person perspective when writing your LinkedIn profile as a method to avoid coming off as overly boastful.…

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Transporation Realities and Productivity Go Hand In Hand

Distractions of some sort or another are a major issue when it comes to productivity. There’s so much going on in modern life that it’s…

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How Big Is Gig? Not Even the Federal Government Knows

(Ed. Note: The following was written back in early July for a work project but in light of a new report on the gig economy…

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Aligning Content Marketing Objectives to Reality

There’s a concept that’s pervasive in the content marketing field that each time you put your brand and message in front of the audience -…

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My latest movie marketing recap, this one for Halloween, is up at The Hollywood Reporter. As with a number of horror franchises, the Halloween series…

Continue reading → Selling Halloween