For Adweek, I wrote about the cross-promotional campaign that enlisted stars from Avengers: Endgame to raise awareness for Stand Up To Cancer. To promote the…
The marketing of Shazam! is the subject of my latest column at The Hollywood Reporter. With an opening weekend estimated to bring in between $45…
My latest post at The Hollywood Reporter is a recap of the marketing for Dumbo. The marketing has touted how grand the scale of the…
Continue reading → Selling Dumbo
∞My latest contribution at The Hollywood Reporter is a recap of the marketing campaign for Us. Universal has mounted a campaign that emphasizes the movie’s…
∞
Last week a lot of people’s cages were rattled when it was revealed dozens of the nation’s wealthiest individuals had paid outrageous sums to consultants…
Continue reading → The Marriage of Colleges and Social Media Influencers Is Bad News
I’ve been working on a writing project for about a year now, opening a new Google Doc in April of last year. In that time…
There’s a standard in the marketing/advertising field that someone has to be exposed to X number of messages about your product or brand before they…
Continue reading → Less Of Your Marketing Matters Than You Thought
There’s pressure on many workers to use every moment to increase their productivity. That’s partly because they’re being asked to do more than they can…
The term “Netflix for podcasts” or “YouTube for podcasts” has been thrown around in a number of recent articles about the future of the format.…
Continue reading → Did…Did People Forget How Podcasts Worked?
A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…
