Selling Captain Marvel
My latest post at The Hollywood Reporter is a recap of the campaign for Captain Marvel. Before the future is written, though, Captain Marvel takes…
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There’s a Massive Untapped Market for Subscription Video Games
The last couple years have brought several conversations around the potential of video game streaming services. Not Twitch-like streaming, which is about broadcasts and sharing…
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Marketing Is Partly Fixing Non-Existent Problems
One of the hallmarks of the first era of PR blogging was that everyone was a problem fixer. Any time a company made the slightest…
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Medium Gives Twitter Referrals Preferential Treatment
If you’re not familiar with the details of what the term “zero rating” means you’ve likely still encountered it in some manner. The concept has…
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Brand Ryan Reynolds
My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done…
You Don’t Have to Be An Authority
In 2006 I’d already been writing Movie Marketing Madness for two years, first at Film Threat and then on my own blog. It was then…
Selling How to Train Your Dragon: The Hidden World
My latest post for The Hollywood Reporter is a recap of the marketing campaign for How to Train Your Dragon: The Hidden World. As of…
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The Cubs Go Exclusive
It’s a rough time to be a fan of the Chicago Cubs, which is an odd sentence to write less than three years after the…
Content Marketing Insights: Developing a Program Framework – General Principles
A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…
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Selling Alita: Battle Angel
My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…
