It’s great that both Uber and Lyft are offering free rides to people on election day so they can vote in the midterm elections. It…
My latest marketing recap is up at The Hollywood Reporter, this one for Bohemian Rhapsody. The film been plagued by poor headlines during production based…
My latest Adweek contribution hits some ways that horror movies have helped pushed marketing in interesting new directions and taken advantage of new, at the…
Over the last few weeks I’ve shared a series of posts about how the oft-repeated goal of “delighting” your customers through content marketing isn’t exactly…
Continue reading → Content Marketing is Functional, Not Delightful
A small firestorm has broken out in the media world in the last week over one element of Axios editor Jim VandeHei’s thoughts on ways…
Continue reading → Social Media Policies Were Never Meant For Times Like These
It’s not bad advice offered here on using third-person perspective when writing your LinkedIn profile as a method to avoid coming off as overly boastful.…
Continue reading → When Third Person Is More Emotionally Honest
Distractions of some sort or another are a major issue when it comes to productivity. There’s so much going on in modern life that it’s…
Continue reading → Transporation Realities and Productivity Go Hand In Hand
(Ed. Note: The following was written back in early July for a work project but in light of a new report on the gig economy…
Continue reading → How Big Is Gig? Not Even the Federal Government Knows
There’s a concept that’s pervasive in the content marketing field that each time you put your brand and message in front of the audience -…
Continue reading → Aligning Content Marketing Objectives to Reality
My latest movie marketing recap, this one for Halloween, is up at The Hollywood Reporter. As with a number of horror franchises, the Halloween series…
Continue reading → Selling Halloween
∞