There’s been a lot of announcements recently about television advertising changing in various ways. I’m not necessarily talking about the kind of targeted, addressable ads that technology will enable, more the actual ad load and the way ad breaks on TV - and on streaming services - are being rethought. The latest story on how … Continue reading Media Awareness is Critical to Content Marketing
Trust is a good thing
Beyond PR points us to this survey on journalism and trust. I think it's good that journalists have a healthy distrust of blogs and corporations. We need more of that skepticism to be brought to all aspects of reporting, especially on TV, in order to see the king has no clothes. Reporters and writers should … Continue reading Trust is a good thing
Chris Thilk 