Page 2 of 639

Content Marketing is Functional, Not Delightful

Over the last few weeks I’ve shared a series of posts about how the oft-repeated goal of “delighting” your customers through content marketing isn’t exactly…

Continue reading → Content Marketing is Functional, Not Delightful

Social Media Policies Were Never Meant For Times Like These

A small firestorm has broken out in the media world in the last week over one element of Axios editor Jim VandeHei’s thoughts on ways…

Continue reading → Social Media Policies Were Never Meant For Times Like These

When Third Person Is More Emotionally Honest

It’s not bad advice offered here on using third-person perspective when writing your LinkedIn profile as a method to avoid coming off as overly boastful.…

Continue reading → When Third Person Is More Emotionally Honest

Transporation Realities and Productivity Go Hand In Hand

Distractions of some sort or another are a major issue when it comes to productivity. There’s so much going on in modern life that it’s…

Continue reading → Transporation Realities and Productivity Go Hand In Hand

How Big Is Gig? Not Even the Federal Government Knows

(Ed. Note: The following was written back in early July for a work project but in light of a new report on the gig economy…

Continue reading → How Big Is Gig? Not Even the Federal Government Knows

Aligning Content Marketing Objectives to Reality

There’s a concept that’s pervasive in the content marketing field that each time you put your brand and message in front of the audience -…

Continue reading → Aligning Content Marketing Objectives to Reality

My latest movie marketing recap, this one for Halloween, is up at The Hollywood Reporter. As with a number of horror franchises, the Halloween series…

Continue reading → Selling Halloween

Snapchat’s Old People Hail Mary

In what has to be the silliest bit of news I’ve read in a while, Snap CEO Evan Spiegel says the key to getting Snapchat…

Continue reading → Snapchat’s Old People Hail Mary

Your Writing Tools Are Very Personal

While I’ve made some jokes about it, there’s a legitimate point being made here as to why journalists - and writers of all kinds -…

Continue reading → Your Writing Tools Are Very Personal

Focusing on Productivity Shouldn’t Push Life to the Back

Distractions of some sort or another are a major issue when it comes to productivity. There’s so much going on in modern life that it’s…

Continue reading → Focusing on Productivity Shouldn’t Push Life to the Back