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Breadth vs. Depth

I recently hit something of a personal milestone: I read my 5,000th “Better to Be An Expert In One Thing” self-help blog post. It was…

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Quick Takes: Marketing and Media News for 2/6/18

Media Songwriters, producers and musicians will now be viewable on Spotify, filling a long-standing gap in the information available on the streaming service. That’s all…

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Netflix Bucks Convention with The Cloverfield Paradox

My latest at Adweek is, to the surprise of no one, on the big card Netflix played this past Sunday by releasing a commercial for…

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Should Freelancers Work for Startup Equity?

Last week Ben Schiller wrote about a new app (because of course it’s an app) that wants to facilitate a different sort of connection between…

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This Week Elsewhere – 2/2/18

Cinematic Slant Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions.…

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Branded Content Isn’t New. Who’s Producing It Is.

Reading this piece about what it’s like to work in one of the many branded content studios that now operate within and alongside the editorial…

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Quick Takes: Marketing and Media News for 2/1/18

Media Quite the recounting here of the final days of Time, Inc. as new parent company Meredith takes over. Like many newsrooms across the country,…

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Live Event Coverage Examples

Following up on my recent post, I’m sharing here some examples of the many events I’ve attended, either as myself or as the on-the-ground correspondent…

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Gender-Swapping Characters Opens Up New Potential

On a couple recent occasions, I’ve found myself, while very pointedly not sleeping, working through ideas for short stories or TV shows. In each case,…

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Quick Takes: Content Marketing and Media News for 1/30/18

Something decidedly not-great is happening at the L.A. Times. Sunday night it was announced (apparently publicly before staff was informed) that a new Editor-in-Chief had…

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