Selling It Chapter 2

My latest marketing recap at The Hollywood Reporter covers the campaign for It Chapter 2.

With an 71 percent Fresh rating on Rotten Tomatoes, early reviews have labeled the much-anticipated sequel fun and ambitious, even if the nearly-three-hour running time is seen as overly long. To sell audiences on what may be the official kickoff to the fall movie season, Warner Bros.’ campaign has relied on the same sort of immersive experiences used two years ago for the first film.

You can read the full thing here.