Selling It Chapter 2

My latest marketing recap at The Hollywood Reporter covers the campaign for It Chapter 2. With an 71 percent Fresh rating on Rotten Tomatoes, early reviews have labeled the much-anticipated sequel fun and ambitious, even if the nearly-three-hour running time is seen as overly long. To sell audiences on what may be the official kickoff … Continue reading Selling It Chapter 2

Movie Marketing Madness: Miss Sloane

Jessica Chastain plays Elizabeth Sloane, a high-profile lobbyist at the heart of this week’s new release Miss Sloane. Sloane is relentless and ruthless in how she pursues the goals of her clients, often putting her own career at risk with the tactics she uses and deals she makes. Still, she’s at the top of her … Continue reading Movie Marketing Madness: Miss Sloane

Movie Marketing Madness: The Huntsman: Winter’s War

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. With so many franchise engaging in reboots, sequels, sidequels, spiritual sequels and other extensions and offshoots it can sometimes be a big difficult for people to keep the timeline straight. Ask a non-geek when the postscript … Continue reading Movie Marketing Madness: The Huntsman: Winter’s War