Selling It Chapter 2

My latest marketing recap at The Hollywood Reporter covers the campaign for It Chapter 2. With an 71 percent Fresh rating on Rotten Tomatoes, early reviews have labeled the much-anticipated sequel fun and ambitious, even if the nearly-three-hour running time is seen as overly long. To sell audiences on what may be the official kickoff … Continue reading Selling It Chapter 2

Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed buzz around Shyamalan the movie is tracking for an opening of about $60 million to $70 million, which would allow it to easily win the weekend and provide Universal with … Continue reading Selling Glass

Movie Marketing Madness: Split

The kidnapping of three girls is at the heart of the story of Split, the new movie from writer/director M. Night Shyamalan. Those three friends are taken to a hiding place where no one will be able to find them. But they’re being held by a man they sometimes know as Dennis (James McAvoy), whose … Continue reading Movie Marketing Madness: Split

Movie Marketing Madness: X-Men: Apocalypse

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Despite pre-dating the first Iron Man movie by eight years and The Avengers by 12, the first expansion of the X-Men Cinematic Universe didn’t really come until earlier this year with Deadpool. Sure, there was a … Continue reading Movie Marketing Madness: X-Men: Apocalypse