Izea is readying a Pay Per Tweet program that should come as a surprise to absolutely no one. The details are somewhat similar to what the company offers bloggers and which has been the subject of a ton of discussion over the years. I’ve never been a fan but the company has never been one to shy away from making its case and I have to respect that, as well as the discussion they’ve sparked, which has led to some of the guidelines many of us now see as givens.
The Daily Beast and other online publications are forgoeing traditional banner ads in favor of customer advertising options that they’re offering to buyers in the hopes they’ll see them as breaking through the clutter.
Stories about Google trying to break further into the display ad market have been written for at least two years now, with this being the latest one. This is one area of online advertising the company doesn’t rule and so it’s a prime area for growth for it.
Staci Kramer at PaidContent has some of the best commentary about the meeting a couple weeks ago of some of the biggest newspaper executives about how they’re going to get paid for their content in the near future. This particular post has to do with a proposed universal system for papers to collect payment from sites as well as a single online classifieds program. She picks up the key point, which is that if even one site decides to go it alone and doesn’t stick to the plan it can all fall apart very, very easily. Erik Sherman at BNET makes a strong case for people needing to make a strong case – one that’s backed up by hard numbers and not just lofty opinions and feelings of what’s “right” or “true.”
Speaking of level-headed commentary, Jon Fine provides just that in the ongoing conversation about paying for news content online. He hits the nail on the head when he says that “news” isn’t something you repeatedly go to like a song or movie.
New research shows, unsurprisingly, that time spent with mobile apps is eating into time people spend with other media.
USA Today sees mobile device distribution as one of the keys of its future survival. At the same time it’s developing a subscription-only electronic edition that would replicate in digital format the newspaper itself.
Time Magazine runs a cover story on Twitter and gets everyone talking.
Twitter, in response to a lawsuit by St. Louis Cardinals manager Tony LaRussa, is launching Verified Accounts over the summer. It’s just a trial at first and will focus on people who are seen as being at risk for what is, essentially, identity theft and then spread out to include everyone who runs some sort of “official” account for a person or brand.
I don’t always agree with Jonah Bloom but I do find a lot of common ground with him in his call to not repeat the siloed mistakes of the past, with social media being a siloed unit that acts independently of the rest of a firm or office.
If you’re up at 12AM Eastern you’ll be first in line to take advantage of Facebook finally allowing everyday users – and more importantly brand managers – to grab a vanity URL on the social network. Marshall Kirkpatrick is in no hurry to grab his since, as he points out, he already owns his own website and so Facebook is a secondary concern to him. I agree with Marshall’s points as to why this isn’t an absolute priority, but I will probably grab mine when I get around to turning on the computer Monday morning. If you’re still interested Caroline McCarthy has a solid how-to.
Gotta love Turner Classic Movies launching a social network for fans of classic movies. The site will allow members to write blogs, engage in conversations with others and list their favorite stars and movies.