Marketing Madness in 60 Seconds: 6/19/09

Advertising/Marketing New research from Forrester predicts the number of marketing emails received will double between now and 2014, reaching an average of about 25 per day for every adult, or roughly 9,000 per year. That comes with spending that's expected to roughly double, but a good amount of that spending will be wasted on messages … Continue reading Marketing Madness in 60 Seconds: 6/19/09

Marketing Madness in 60 Seconds: 6/12/09

Advertising Izea is readying a Pay Per Tweet program that should come as a surprise to absolutely no one. The details are somewhat similar to what the company offers bloggers and which has been the subject of a ton of discussion over the years. I've never been a fan but the company has never been … Continue reading Marketing Madness in 60 Seconds: 6/12/09

Marketing Madness in 60 Seconds: 3/18/09

Tools: Paul Dunay asks whether small businesses need stand-alone websites or if they can make do with Facebook profiles, especially in light of recent changes to how brands can establish a presence there. I don't think ditching websites completely is a great idea since there are still advantages there, but it's a conversation that's still … Continue reading Marketing Madness in 60 Seconds: 3/18/09

Marketing Madness in 60 Seconds: 3/16/09

B2B: Clay Parker Jones has a great post up that he says is a draft of something he's writing for work about how to leverage and utilize social media in the business-to-business world. The thing to remember is that these points are applicable to just about any industry. Just swap out the occasional word and … Continue reading Marketing Madness in 60 Seconds: 3/16/09

Marketing Madness in 60 Seconds: 3/10/09

Media: There's a notion that's being pushed by various parties inthe media that would try to revitalize the newspaper industry either through printing personalized versions or bringing back the pay wall. To the second idea I say "No" and to the first I say that I already have a personalized news outlet - it's called … Continue reading Marketing Madness in 60 Seconds: 3/10/09

Marketing Madness in 60 Seconds: 2/18/09

Advertising: Jeffrey Rayport at BusinessWeek takes a while to get there because he's busy laying the ground for his argument but eventually gets to the point of saying cost-per-action or cost-per-click advertising is the future of the online ad market. They have higher rates and advertisers only pay when a positive action is taken. Brian … Continue reading Marketing Madness in 60 Seconds: 2/18/09

Marketing Madness in 60 Seconds: 2/17/09

Social Networking: Max Kalehoff shares an example of how marketing his company through his personal Twitter account both felt better and produced better results than his previous attempts at doing so through a corporately branded account. With all the hubbub about Twitter creating a brand level of user on the service, Jay Krall at Cision … Continue reading Marketing Madness in 60 Seconds: 2/17/09