Snapchat’s Old People Hail Mary

In what has to be the silliest bit of news I’ve read in a while, Snap CEO Evan Spiegel says the key to getting Snapchat to profitability by 2019 is to revamp marketing around the app to appeal more to older users. Part of that campaign appears, based on the timing of the announcements, to … Continue reading Snapchat’s Old People Hail Mary

Quick Takes: Content Marketing and Media News for 12/5/17

MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers can consume from 10 to five and Wired and Business Insider both adding limited free access before encountering a paywall. The bad news continues to come for various media outlets, … Continue reading Quick Takes: Content Marketing and Media News for 12/5/17