AR is the New QR

Walmart, according to Sarah Perez at TechCrunch, has begun adding AR to its in-store experience, with tags on select items that add price and other details to shoppers using the story’s mobile app. If that sounds familiar, it’s because it’s only a slight variation on what was promised years ago when companies and marketers were … Continue reading AR is the New QR

Snapchat’s Old People Hail Mary

In what has to be the silliest bit of news I’ve read in a while, Snap CEO Evan Spiegel says the key to getting Snapchat to profitability by 2019 is to revamp marketing around the app to appeal more to older users. Part of that campaign appears, based on the timing of the announcements, to … Continue reading Snapchat’s Old People Hail Mary

Quick Takes: Content Marketing and Media News for 12/5/17

MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers can consume from 10 to five and Wired and Business Insider both adding limited free access before encountering a paywall. The bad news continues to come for various media outlets, … Continue reading Quick Takes: Content Marketing and Media News for 12/5/17

Marketing Madness in 60 Seconds: 6/12/09

Advertising Izea is readying a Pay Per Tweet program that should come as a surprise to absolutely no one. The details are somewhat similar to what the company offers bloggers and which has been the subject of a ton of discussion over the years. I've never been a fan but the company has never been … Continue reading Marketing Madness in 60 Seconds: 6/12/09

Marketing Madness in 60 Seconds: 5/8/09

Advertising/Marketing YouTube is reminding some of its top content producers that placing their own ads in their videos violates the site's terms of service. YouTube and owner Google obviously don't want producers selling their own ads for a variety of reasons, ranging from the simple fact that it cuts them out of the ad dollar … Continue reading Marketing Madness in 60 Seconds: 5/8/09

Marketing Madness in 60 Seconds: 3/11/09

Social Media: Allison turns over the reigns of OTD to Auburn professor Robert French, one of the most inspirational and interesting voices in the social media world, for him to explain how his students are being shaped by the new media world he's educating them about and within. Greg Verdino voices something I've been thinking … Continue reading Marketing Madness in 60 Seconds: 3/11/09

Marketing Madness in 60 Seconds: 2/18/09

Advertising: Jeffrey Rayport at BusinessWeek takes a while to get there because he's busy laying the ground for his argument but eventually gets to the point of saying cost-per-action or cost-per-click advertising is the future of the online ad market. They have higher rates and advertisers only pay when a positive action is taken. Brian … Continue reading Marketing Madness in 60 Seconds: 2/18/09