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Sahara – Marketing Recap

You can read my recap of the marketing campaign for Sahara at Film Threat.

“Sahara” tells the story of… look, does it really matter? Present Maguffin. Insert unassuming hero-type into mythical/mystical/historical premise amongst exotic locales. Turn on Apple II-E to handle CGI. Don’t worry about script (indeed some recent movies seem to be actively avoiding scripts). Stir.