Netflix Marketing Theatrical Releases to Customers

Hacking NetFlix : Netflix Marketing Theatrical Releases to Customers

This is an interesting development in the marketing of new movies. Essentially studios are buying the database developed and maintained by NetFlix of what their customers have rented and deciding which new releases they would be inclined to see. The studios are then sending them targeted marketing messages for those flicks. Very interesting.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.