Movie Marketing Madness: Zoolander 2

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there’s anything I’m an expert on (outside of social media content marketing of course) it’s the struggle of being really, really good looking. It’s something that has impacted my life in many and various ways … Continue reading Movie Marketing Madness: Zoolander 2

Selling Sahara

You can read my recap of the marketing campaign for Sahara at Film Threat. “Sahara” tells the story of… look, does it really matter? Present Maguffin. Insert unassuming hero-type into mythical/mystical/historical premise amongst exotic locales. Turn on Apple II-E to handle CGI. Don’t worry about script (indeed some recent movies seem to be actively avoiding … Continue reading Selling Sahara