My latest movie marketing recap, this one for Halloween, is up at The Hollywood Reporter.

As with a number of horror franchises, the Halloween series has taken various twists and turns since John Carpenter’s 1978 original introduced audiences to Laurie Strode and Michael Myers. Now, after seven sequels to that first film and a 2007 reboot from Rob Zombie that had its own sequel, director David Gordon Green and co-writer Danny McBride bring it back to the Laurie/Michael dynamic with the simply-titled Halloween.

via New ‘Halloween’ Bets That Nothing Else Matters But the Original | Hollywood Reporter

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