My latest Adweek contribution hits some ways that horror movies have helped pushed marketing in interesting new directions and taken advantage of new, at the time, technology.

While horror isn’t a genre that everyone enjoys, it is one that is a relatively accurate barometer of what frightens society at any given point in time. Looking back over the last century, one can see how horror evolved from the gothic romance of the 20s to the monster-centric 30s, the Red Scare allegories of the 50s, the nihilism of the 70s, the lone-killer slasher fears of the 80s and so on.

via How These 7 Horror Films Pushed the Boundaries of Movie Marketing – Adweek

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