My latest post for The Hollywood Reporter is a recap of the marketing campaign for Angel Has Fallen. To sell the movie, Lionsgate has mounted a campaign filled with action and drama along with an appeal for audiences looking for one last big screen thrill before summer ends. You can read the whole thing here.
As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his first seeming “director for hire” gig with Going In Style. The movie stars Morgan Freeman, Alan Arkin and Michael Caine as a trio of retirees who have been living off … Continue reading Movie Marketing Madness: Going In Style
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are some scenes from movie history that are define the word "iconic." Think Bogart leaning on the bar in Casablanca. Chaplin being put through the machinery in Modern Times. Daniels violently defecating in Dumb & … Continue reading Movie Marketing Madness: Ben-Hur
Warner Bros. has not had an easy time restarting the Batman ranchise. So much ill-will was generated by 1997’s "Batman & Robin" that riots the likes of which hadn’t been seen since revolutionary France sprung up across the nation. So the studio had to be sure they were doing it right the next time. The … Continue reading Selling Batman Begins