After the Campaign: Kung Fu Panda 3

Almost a year ago, the campaign for Kung Fu Panda 3 worked hard to sell a funny, if largely unambitious third entry in the franchise.…

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Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia

Kung Fu Panda 3 20th Century Fox, which is releasing the movie in the U.K., has outfitted London buses with beacon ad technology that will…

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Picking Up the Spare: Carol, Hail Caesar, Kung Fu Panda 3

Carol A TV spot for the movie was reportedly rejected by ABC, who objected to shots of the two leads naked in bed together. It…

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Movie Marketing Madness: Kung Fu Panda 3

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Many of us strive to be…

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Before the Show: Star Wars: The Force Awakens 12/19/15

I don't know that any movie in recent memory has gotten as much news for what what trailers played in front of it as Star…

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