Almost a year ago, the campaign for Kung Fu Panda 3 worked hard to sell a funny, if largely unambitious third entry in the franchise. It was funny and looked like a good continuation of Po’s story. The story picks up with Po still searching for what it means to be the Dragon Warrior. He’s … Continue reading After the Campaign: Kung Fu Panda 3
Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia
Kung Fu Panda 3 20th Century Fox, which is releasing the movie in the U.K., has outfitted London buses with beacon ad technology that will push marketing messages about it to people’s mobile devices. Whiskey Tango Foxtrot The studio’s TV campaign took it to the top of the charts of TV ad spenders this past … Continue reading Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia
Picking Up the Spare: Carol, Hail Caesar, Kung Fu Panda 3
Carol A TV spot for the movie was reportedly rejected by ABC, who objected to shots of the two leads naked in bed together. It doesn’t seem as though anything was shown, but the implication was just too much. My guess is that TWC kind of new this going in and was looking for the … Continue reading Picking Up the Spare: Carol, Hail Caesar, Kung Fu Panda 3
Movie Marketing Madness: Kung Fu Panda 3
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Many of us strive to be something more than what we are now. We look up to heroes and try to emulate them, whether that’s in the realm of sports, an academic field or just within … Continue reading Movie Marketing Madness: Kung Fu Panda 3
Before the Show: Star Wars: The Force Awakens 12/19/15
I don't know that any movie in recent memory has gotten as much news for what what trailers played in front of it as Star Wars: The Force Awakens has. Kotaku, The Hollywood Reporter and others on Twitter have all talked about what movies got this hallowed position as well as how they all played … Continue reading Before the Show: Star Wars: The Force Awakens 12/19/15
