Kung Fu Panda 3
- 20th Century Fox, which is releasing the movie in the U.K., has outfitted London buses with beacon ad technology that will push marketing messages about it to people’s mobile devices.
Whiskey Tango Foxtrot
- The studio’s TV campaign took it to the top of the charts of TV ad spenders this past week.
- Apparently there was a facet of the campaign that involved a form of influencer engagement and advocacy program specifically targeted at…wait for it…furries. Because sure.