After the Campaign, Movie Marketing

After the Campaign: Kung Fu Panda 3

Almost a year ago, the campaign for Kung Fu Panda 3 worked hard to sell a funny, if largely unambitious third entry in the franchise. It was funny and looked like a good continuation of Po’s story.

kung_fu_panda_three pic 1

The story picks up with Po still searching for what it means to be the Dragon Warrior. He’s still training with Master Shifu and the rest of the Furious Five until one day he goes to his adopted father’s noodle place and finds his real panda father. He offers to take Po to the secret hidden village of pandas as a way to reconnect. While all this an ancient villain has emerged and is threatening to take over the world, a villain that Po will need the lessons he’s learned among his true family to defeat.

And the movie pretty much delivered on the promise made by the campaign. There’s not a whole lot more to say as it is actually pretty funny and cute. Everyone’s doing what they need to do to keep things humming along. If there’s any problem with the movie, it’s nothing to do with the marketing, it’s just that it’s a bit over-ambitious, but that’s a frequent issue with franchises like this that start off simple and charming and need to continue on indefinitely. So go in and enjoy it, just don’t get too caught up an overly-ambitious story and enjoy the simple pleasures.

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