Publishing company Complex has become the latest media outlet to license original programming to a streaming service, in this case both Netflix and Hulu. The first will get six shows while the second gets 10. Complex’s situation is a bit different, as the article points out, than efforts by publishers like Vox Media and others … Continue reading Video Lures More Media Companies
Everybody’s Bundling
First it was Spotify Premium and Hulu being available for a combined $12.99 a month. Then it was MoviePass and iHeartRadio offering a three-month combined package for $29.99. Most recently it’s Comcast announcing Netflix will be part of a subscription package, though that’s technically just an expansion of an existing deal. If I didn’t know … Continue reading Everybody’s Bundling
Quick Takes: Content Marketing and Media News For 1/11/18
People aren’t thrilled with Instagram’s insertion of posts from people and accounts they don’t follow into their feeds. The company is positioning this as being discovery-oriented, showing people posts from accounts their friends might follow or which align with their interests. The thing is, they’re doing this instead of just showing an unfiltered feed of … Continue reading Quick Takes: Content Marketing and Media News For 1/11/18
Quick Takes: Content Marketing and Media News for 9/22/17
Hulu is committing $2.5 billion to the arms race it’s engaged in with other streaming companies who see original content as the key to success. An analysis by Parse.ly shows Flipboard is second-only to Twitter in terms of sending referral traffic to publishers on mobile devices. The pilot of the new supernatural comedy “Ghosted” will … Continue reading Quick Takes: Content Marketing and Media News for 9/22/17
Video is Everywhere, But Time and Money are Finite
Last week the news outlet Mic became the latest player to join the trend of laying off staff as part of a (clears throat) pivot to video. [genuflects] As Peter Kafka notes at Recode, there are a few common factors publishers cite when doing so, the biggest being the desire to tap into the pool … Continue reading Video is Everywhere, But Time and Money are Finite
Facebook Reach Drops, Marketers Embrace Periscope and More: Quick Takes for 8/8/16
Facebook organic reach drop steepens to 52% for publishers’ Pages (MarketingLand, 8/6/16) It might be easy to call out the joke that publishers are easing their own pain by simply not relying on Facebook as much, but that's not a joke, that's a good thing. Video is seen as a solution but it's a short-term … Continue reading Facebook Reach Drops, Marketers Embrace Periscope and More: Quick Takes for 8/8/16
Facebook’s Olympics Feed, Instagram Stories and More: Quick Takes for 8/5/16
Facebook rolls out a personalized Olympics section in the News Feed, plus Olympic filters and frames (TechCrunch, 8/3/16) OK, this is interesting and if you're into the Olympics this will be cool. But it also shows the power Facebook has in shaping the news and how it can pull out any given topic at any … Continue reading Facebook’s Olympics Feed, Instagram Stories and More: Quick Takes for 8/5/16
My voice is my passport…verify me for watching TV online
So...yeah. The requirement to sign in to watch also extends to Hulu.com, where ABC up until now made its shows available for free to everyone. Going forward, next-day access is restricted to either Hulu Plus subscribers or subscribers who authenticate through their cable provider. Both Hulu and ABC.com will continue to make episodes available to … Continue reading My voice is my passport…verify me for watching TV online
Hulu’s reach may get its hand cut off
I'm enormously skeptical of Hulu's aspirations to be bundled with pay TV services for a number of reasons: First, with channels like HBO, AMC and others making such strong inroads into original programming it's hard to imagine them not throwing a fit at Hulu getting in their soup when original content is emerging as core … Continue reading Hulu’s reach may get its hand cut off
ClownCo No More: Kilar steps down from Hulu
I'm a few days late to writing about this, but Jason Kilar has announced he will step down from his role as CEO of Hulu. I don't have a lot to say about the silicon valley politics of this but will say this: Hulu had every reason to fail and, in retrospect, it was largely … Continue reading ClownCo No More: Kilar steps down from Hulu
