Quick Takes: Content Marketing and Media News for 9/22/17

  • Hulu is committing $2.5 billion to the arms race it’s engaged in with other streaming companies who see original content as the key to success.
  • An analysis by Parse.ly shows Flipboard is second-only to Twitter in terms of sending referral traffic to publishers on mobile devices.
  • The pilot of the new supernatural comedy “Ghosted” will premiere on Twitter days before it airs on TV, part of a deal between Fox and Twitter.
  • Brands are adding social media influencers to their marketing rosters to harness and own their creativity and I will be over here never stopping hitting my head on my desk.
  • Interesting thinking here about the future of AI in the news industry, both as part of production and consumption.
  • Pinterest is finally rolling out “Sections,” allowing people to create sub-boards to more finely tune their saved and shared links.
  • No surprise that thanks in large part to the (largely) free nature of the platforms, social media is a big part of the marketing plans of small businesses.
  • Audience ad targeting on Pinterest just a lot more detailed.
  • The RIAA is out with a mid-2017 report showing just how much money it’s making from streaming services, a big change from the download model of not too long ago.
  • I’m actually quite shocked at the percentage of traffic to Nordstrom’s that’s reported to come from influencer marketing programs.
  • Medium continues to pivot, including plans to hire editors and curators as part of its next iteration, though Ev Williams still doesn’t have a clear answer to what the site/platform is.
  • Female influencers aren’t huge on Snapchat, preferring Instagram and even Pinterest.
  • Facebook is introducing a new way to target offline retail customers with ads and tie those ads to physical sales. This is super-creepy and not far off from what I predicted here.
Advertisements