Hashtags aren't pretty, but when used well they can be an effective part of a content marketing strategy.
I'm old enough to remember when like 10% or so of Super Bowl ads even had a URL, much less a freaking hashtag. And the URL strategy was - and is - much more sustainable than a hashtag, which isn't necessarily unique, can be hijacked by anyone and has all sorts of other problems. But, … Continue reading Super Bowl ads will be hashtagged within an inch of their lives
Yesterday I wrote this post for Voce Nation about how hashtags are becoming the new taxonomy for the social web but how what was still lacking was a universal, platform-spanning search that can bring together conversations that happen on Twitter, Google+ and other social platforms. One thing I didn't include in that post, though, was … Continue reading If we’re going to have hashtags we may as well do something with them
At a recent event a Twitter VP made the case for that platform still being the primary home of the hashtag, despite the fact that it's also in use on other networks like Instagram and Google+. And Facebook just non-announced it is looking to bring hashtags to that platform in an effort to bring some immediacy … Continue reading The hashtag has evolved beyond Twitter
The use of hashtags on Twitter has expanded significantly and become much more common since the tool was first introduced - by users - as a way to get around what was then a lack of native search functionality on Twitter. But while more and more people are using them and they pop up in … Continue reading A Guide to Strategic Hashtagging