After the Campaign: Guardians of the Galaxy Vol. 2

As Guardians of the Galaxy Vol. 2 was being sold last month the emphasis seemed to be on the goofy antics of the ragtag crew…

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Picking Up the Spare: Snatched, Logan, Alien: Covenant, King Arthur

Alien: Covenant I totally missed this "Rick and Morty" short that was created to promote the movie. It's great. Snatched Jenni Spinner (a freelancer I've…

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Picking Up The Spare: Guardians of the Galaxy, Amazon By The Sea, Logan

Guardians of the Galaxy Vol 2 Not sure what the strategic marketing goal of this was, but Fandango created an 80s-style trailer that featured a…

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MMM Recap: The Lovers, Guardians of the Galaxy, The Dinner

The Lovers This obviously isn’t the biggest campaign of the month or week but it still works, especially for those members of the audience who…

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Right Now Versus Nostalgia: What the Soundtracks for Guardians of the Galaxy Vol. 2 and Suicide Squad Tell Us About Each Film’s Target Audience

You’re looking at now,” intones Col. Sanders in one of the many classic scenes from Mel Brooks’ Spaceballs. Dark Helmet is looking for Lone Star…

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Guardians of the Galaxy Vol. 2 Buzz Lifts Partner Brands

My latest post at The Drum is based on data from Amobee that looked at which brands got the biggest buzz boost from their association…

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Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had…

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Wonder Woman vs. Guardians of the Galaxy Vol. 2

My latest post on The Drum is up, this time looking at how audiences of different types are (or aren't) anticipating two of next year's…

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Guardians of the Galaxy Trailer

http://www.youtube.com/watch?feature=player_embedded&v=pTZ2Tp9yXyM Talk about taking things in a vastly different direction. While the previous Marvel Cinematic Universe movies to date have all contained - and been…

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